About me

Highly driven and commercially aware Marketing and Branding Graduate, with an aptitude for combining creative flair, strategic thinking and attention to detail. Previous work experience in PR, copywriting and social media, with strong communication and organisation skills.

QuestionsProjectsExperienceTeam

Projects

• Final University ProjectThis project built upon research into the experience economy to propose a new business idea. Research found that shifting consumer needs are driving an experience economy, characterised by a desire to spend on experiences over possessions. The new business aimed to address this shift through experiential events and marketing. ​The big idea: 'UNTOLD The Secret Experience Club' curates unique experiences through brand partnerships and exclusive events, for example 'Untold x Sweaty Betty secret y

Work history

PR InternNumber Nine Communications
Sep 2018Canterbury, United KingdomInternship
Number Nine is an integrated PR, social media and copywriting agency, providing services to a range of clients in the lifestyle, fashion, fitness and homeware sectors. My main responsibilities included social media management, creating press releases and mailers, copywriting and SEO, blogger outreach, and general administrative tasks. This enabled me to advance my skills in PR, with success in driving brand awareness for a range of clients.

Skills

• Marketing

Education

D
D
Fashion MarketingDept. of Fashion, Nottingham Trent University
Sep 2015Nottingham, United Kingdom
Areas covered: Marketing Strategy, Brand Development, Trend Forecasting, Market Research, Visual Communication, Consumer Behaviour, NPD & Innovation, UX Design, Analytics, Presentation Skills, Adobe Creative Suite, Microsoft Office, Business Planning