- Final University ProjectThis project built upon research into the experience economy to propose a new business idea. Research found that shifting consumer needs are driving an experience economy, characterised by a desire to spend on experiences over possessions. The new business aimed to address this shift through experiential events and marketing. The big idea: 'UNTOLD The Secret Experience Club' curates unique experiences through brand partnerships and exclusive events, for example 'Untold x Sweaty Betty secret y
PR InternNumber Nine Communications
Canterbury, United KingdomInternship
Number Nine is an integrated PR, social media and copywriting agency, providing services to a range of clients in the lifestyle, fashion, fitness and homeware sectors. My main responsibilities included social media management, creating press releases and mailers, copywriting and SEO, blogger outreach, and general administrative tasks. This enabled me to advance my skills in PR, with success in driving brand awareness for a range of clients.
Fashion MarketingDept. of Fashion, Nottingham Trent University
Nottingham, United Kingdom
Areas covered: Marketing Strategy, Brand Development, Trend Forecasting, Market Research, Visual Communication, Consumer Behaviour, NPD & Innovation, UX Design, Analytics, Presentation Skills, Adobe Creative Suite, Microsoft Office, Business Planning