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A sales and marketing executive with over 5 years of experience. Specialist expertise in the areas of strategic operations and targeted marketing communications and business development. Key achievements include executing an overall re-branding and executing a cohesive digital brand presence, coordinating the strategy of over 20 projects, and generating sales revenue exceeding £3.1m.Locked Pro Plan feature
Coordinated and managed the company’s re-branding and marketing initiatives along with repositioning the brand in the market. This role involved applying proficiency in the areas of strategy development and creative output in order to grow digital sales and digital presence. Principal achievements included increasing digital sales by 32% and developing a consistent brand identity.
Contributing extensively to achieving a collective financial target of over £16m and personally generating in excess of £1.2m over an eight-month period. Key accomplishments also included maintaining an ATV of £1,750, a client retention rate of 22%, implementing training an on-boarding for new starters, and building attendance for six separate client events across the region.
Improving on existing aptitudes in the areas of administration, clientelling and logistics, this role involved substantial organisation and dexterity within the areas of client management, product marketing, and operations. Areas of achievement included the management of five separate content management platforms, surpassing financial targets by 27% over a six- month period, and achieving 24 pieces of press coverage both regionally and internationally.
Managing the planning and execution of both internal and client events involved managing all event operations, team wide scheduling, document creation, and client media relations duties. Key achievements in this role included planning and executing four top tier events over six-months, managing budgets exceeding £530,000, generating new business leads exceeding £70,000 along with securing media coverage, speaking opportunities and event sponsorship.