Keah (Virtual Keys) Pownall

Communications Coordinator

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Described as a new gen style icon, East Londoner Keah Pownall aka Virtual Keys is a creative, with expertise in Artist Management, Fashion Styling and Creative Direction. In her work Keah work explores a range of cultures, ethnicities, genders and social constructs. She's passionate about telling the stories of real people and highlighting and mentoring up and coming music talent in the industry.  Between 2016 - 2018 she found a new hobby in fashion styling and photography and has previously styled brand campaigns for Base, C.P. Company, KWD and more recently Ellesse. Currently working as the Communications Coordinator at talent management agency MOXIE, supporting the strategic development of the UK division of talent MOXIE brand across PR, Marketing, Brand opportunities, Events, Graphics and Social Media. With her presence on both social media and on her strong content, 2020 will see Keah reach the next level as one of the UK’s most individual and iconic creatives.

Locked Pro Plan feature

Skills

  • PR
  • Marketing
  • Client Interaction
  • Editorial Content
  • Social Network Communications
  • Celebrity Stylist
  • Visual Branding
  • Production
  • Music
  • Music Management

People I’ve worked with

Companies I’ve worked with

  • Apple

    Apple

    • Technology
  • New Look

    New Look

    • Fashion and Textiles
  • B

    Base Childrenswear

    • Studio71 UK

      Studio71 UK

      • Media Production

    Work history

    Currently

    Communications Coordinator

    Moxie

    Jan 2020
    • London, United Kingdom
    • Full Time
    • Culture, Events, Talent scouting & Onboarding • Managing all media and content partnerships across press, events, gifting, and production • Planning and managing campaigns, developing ideas, suggesting and introducing new initiatives and exploring new opportunities • Working closely with brands and third parties on campaigns and event curation • Liaising with key brands and agency partners to maximise opportunities for campaigns and activations • Organising shoots and events; looking after the start to end process of the production • Developing content to support business objectives of increased brand awareness, brand consistency, our online community, and engagement for each channel • Executing the monthly social media calendar and content plans across experiential activity, brand partnerships and events

    Currently

    Communications Coordinator

    Studio71 UK

    Jan 2020
    • London, United Kingdom
    • Full Time
    • Culture, Events, Talent scouting & Onboarding • Managing all media and content partnerships across press, events, gifting, and production • Planning and managing campaigns, developing ideas, suggesting and introducing new initiatives and exploring new opportunities • Working closely with brands and third parties on campaigns and event curation • Liaising with key brands and agency partners to maximise opportunities for campaigns and activations • Organising shoots and events; looking after the start to end process of the production • Developing content to support business objectives of increased brand awareness, brand consistency, our online community, and engagement for each channel • Executing the monthly social media calendar and content plans across experiential activity, brand partnerships and events

    Currently

    PR & Marketing Executive

    Moxie

    Jul 2019
    • London, United Kingdom
    • Full Time
    • • Identifying new and dynamic ways for talent to reach new audiences with a detailed strategy. • Actively scouting new talent to sign to the MOXIE talent management and Studio71 network rosters. • Managing all talent relationships with media platforms across print and digital, along with brands and agencies. • Writing press releases, proofing copy and brainstorming new and exciting ways to gain the most positive engagement for each talent/project the brand unveils including events and activations. • Developing a social media, marketing, and PR strategy for all talent on the roster. • Working on live events and showcases with talent managers, brand partners, scouts, radio and press. • Liaising with key media partners to maximise positive publicity for campaigns, activations and events. • Attending industry events and shows with talent to network and to grow their profile • Managing social media accounts across various platforms. • Creating and distributing the monthly newsletters to the client database.

    Currently

    PR & Marketing Executive

    Studio71 UK

    Jul 2019
    • London, United Kingdom
    • Full Time
    • • Identifying new and dynamic ways for talent to reach new audiences with a detailed strategy. • Actively scouting new talent to sign to the MOXIE talent management and Studio71 network rosters. • Managing all talent relationships with media platforms across print and digital, along with brands and agencies. • Writing press releases, proofing copy and brainstorming new and exciting ways to gain the most positive engagement for each talent/project the brand unveils including events and activations. • Developing a social media, marketing, and PR strategy for all talent on the roster. • Working on live events and showcases with talent managers, brand partners, scouts, radio and press. • Liaising with key media partners to maximise positive publicity for campaigns, activations and events. • Attending industry events and shows with talent to network and to grow their profile • Managing social media accounts across various platforms. • Creating and distributing the monthly newsletters to the client database.

    2019

    Lead Fashion Stylist & Marketing Executive

    Base Childrenswear

    Jan 2018 - Jun 2019
    • London, United Kingdom
    • Full Time
    • • Successfully growing and developing the brands biggest campaign (‘Face of Base’) by creating new processes/assets, developing the content strategy and overseeing the social media platforms. With the above in place the applications for the modeling completion tripled in applicants for the year of 2018. • Rolling out and marketing two brand campaigns with the brands Kenzo and C.P. Company with the use of innovative marketing techniques and strategies including engaging online content, store pop up’s/ window displays and video content. • Understanding client’s requirements, from the brief to creative and strategic planning to pitch creative brand and marketing strategies. • Selling online, traditional and bespoke content/ branding solutions across all platforms with the use of innovative and inspiring outfit selection and styling of the ‘Face of Base’ models. • Building proposals and customising ideas for clients to fit their brand values and collections. • Manage, update and collate all trend and product reviews for each seasonal drop, ensuring wardrobe sheets and style guides are updated. • Co-ordinating the styling diary for sign off meetings, photoshoots, visual merchandising and style meetings. • Source samples and create rails for shoots based on the collections that the buying team have bought for each season. • Preparing all looks for the models (including, teens, juniors and babies) for lifestyle shoots, social media content, YouTube, location based shoots and e-commerce. • Creating mood boards and researching style trends, props, accessories that would best appeal with the brands youth market.

    2017

    Copywriter & Brand Assistant

    Base Childrenswear

    Oct 2017 - Dec 2017
    • London, United Kingdom
    • Full Time
    • Providing copy for creative assets across multichannel touch points, including POS, website content and digital inspiration pages, including pages, including in- store copy, online copy, paid and organic social requests.

    2017

    Press Officer

    Blue inc

    Jul 2017 - Oct 2017
    • London, United Kingdom
    • Full Time
    • Assist the press team with the development of the strategic brand proposition to ensure that brand advertising and PR plans are in line with the budget and prescribed timelines. I was also responsible for building relationships with journalists we aspire to feature us in their publications.

    2017

    Marketing & PR Assistant

    Blue inc

    Feb 2017 - Jun 2017
    • London, United Kingdom
    • Full Time
    • In this role, I was responsible for keeping the showroom well-presented and merchandised to showcase the collections for press events and appointments. Other duties included dealing with press samples and working on brand campaigns to increase sales.

    2017

    Junior Account Executive

    B2B Media ltd.

    Dec 2016 - Feb 2017
    • London, United Kingdom
    • Full Time
    • Responsible for managing all fashion clients across menswear, womenswear and childrenswear to fulfill press requests, send-outs and mailers for key publications, influencers and VIPs.

    2016

    Specialist

    Apple

    Jul 2016 - Dec 2016
    • Lakeside Shopping Centre, Grays RM20 2ZG, UK
    • Full Time
    • As a Specialist, I was able to help create a great energy and excitement around Apple products, providing the right solutions and getting products into customer’s hands. With use of my world class customer service skills from earlier in my retail career, I had to deliver the Apple steps of service by offering the right products to suit the customer.

    2016

    International Press Assistant (Paris, France)

    Emilia Wickstead

    Jun 2016 - Jul 2016
    • Paris, France
    • Internship
    • Emerging designer brand, Emilia Wickstead hosted buying appointments for department stores such as Harvey Nichols, Harrods and Selfridges to name a few. During this month-long period, I was responsible for liaising with French print and online press to gain coverage for the brand.

    2016

    Press Assistant

    New Look

    May 2016 - Jun 2016
    • London, United Kingdom
    • Internship
    • New Look is a well-known brand on the high street across the UK and internationally. In my role as a Press Assistant I was responsible for gaining the brand coverage in UK and international press across online and print media. Other duties included gifting, blogger and influencer relations, press days and pulling samples for press shoots.

    2016

    PR Coordinator & Blogger

    Locokickz

    Jul 2015 - Jun 2016
    • London, United Kingdom
    • Freelance
    • This platform is for the coming age, shaped by, and for an audience who demand something different from the fashion industry. The platform is run of a whole host of creatives from fashion bloggers, stylists, authors and content creators, who all share a love for sneakers. In my role, I assisted with editorial styling and working alongside the press team.

    Education

    2016

    BA 2:1 Hons Media and Communication

    University of The Arts London (UAL)

    Sep 2013 - Jul 2016
    • London, United Kingdom
    • BA (Hons) Media Communications has enabled me to stay focused on the social and cultural impact of digital media forms by closely analysing the technologies, practices and policies that drive modern media communications. Looking at the relationship between images, writing in different styles, editing, working with layout software and pitching and presenting.