Described as a new gen style icon, 24-year old East Londoner Keah Pownall aka Keys is a creator. Her expertise includes, Fashion Styling, DJing & Artist Management. In her work Keah work explores a range of cultures, ethnicities, genders and social constructs. She's passionate about telling the stories of real people, and highlighting and mentoring women in the industry. Between 2016 - 2018 she found a new hobby in fashion styling and photography and has previously styled brand campaigns for Base, C.P. Company and more recently Ellesse. Keah is currently the PR & Content Marketing Executive of MOXIE, supporting the strategic development of the UK division of talent MOXIE brand across PR, Marketing, Events and Social Media. With her presence on both social media and on her strong content, 2019 will see Keah reach the next level as one of the UK’s most individual and iconic creatives.Locked Pro Plan feature
• Successfully growing and developing the brands biggest campaign (‘Face of Base’) by creating new processes/assets, developing the content strategy and overseeing the social media platforms. With the above in place the applications for the modeling completion tripled in applicants for the year of 2018. • Rolling out and marketing two brand campaigns with the brands Kenzo and C.P. Company with the use of innovative marketing techniques and strategies including engaging online content, store pop up’s/ window displays and video content. • Understanding client’s requirements, from the brief to creative and strategic planning to pitch creative brand and marketing strategies. • Selling online, traditional and bespoke content/ branding solutions across all platforms with the use of innovative and inspiring outfit selection and styling of the ‘Face of Base’ models. • Building proposals and customising ideas for clients to fit their brand values and collections. • Manage, update and collate all trend and product reviews for each seasonal drop, ensuring wardrobe sheets and style guides are updated. • Co-ordinating the styling diary for sign off meetings, photoshoots, visual merchandising and style meetings. • Source samples and create rails for shoots based on the collections that the buying team have bought for each season. • Preparing all looks for the models (including, teens, juniors and babies) for lifestyle shoots, social media content, YouTube, location based shoots and e-commerce. • Creating mood boards and researching style trends, props, accessories that would best appeal with the brands youth market.
Providing copy for creative assets across multichannel touch points, including POS, website content and digital inspiration pages, including pages, including in- store copy, online copy, paid and organic social requests.
Assist the press team with the development of the strategic brand proposition to ensure that brand advertising and PR plans are in line with the budget and prescribed timelines. I was also responsible for building relationships with journalists we aspire to feature us in their publications.
In this role, I was responsible for keeping the showroom well-presented and merchandised to showcase the collections for press events and appointments. Other duties included dealing with press samples and working on brand campaigns to increase sales.
Responsible for managing all fashion clients across menswear, womenswear and childrenswear to fulfill press requests, send-outs and mailers for key publications, influencers and VIPs.
As a Specialist, I was able to help create a great energy and excitement around Apple products, providing the right solutions and getting products into customer’s hands. With use of my world class customer service skills from earlier in my retail career, I had to deliver the Apple steps of service by offering the right products to suit the customer.
Emerging designer brand, Emilia Wickstead hosted buying appointments for department stores such as Harvey Nichols, Harrods and Selfridges to name a few. During this month-long period, I was responsible for liaising with French print and online press to gain coverage for the brand.
New Look is a well-known brand on the high street across the UK and internationally. In my role as a Press Assistant I was responsible for gaining the brand coverage in UK and international press across online and print media. Other duties included gifting, blogger and influencer relations, press days and pulling samples for press shoots.
This platform is for the coming age, shaped by, and for an audience who demand something different from the fashion industry. The platform is run of a whole host of creatives from fashion bloggers, stylists, authors and content creators, who all share a love for sneakers. In my role, I assisted with editorial styling and working alongside the press team.
BA (Hons) Media Communications has enabled me to stay focused on the social and cultural impact of digital media forms by closely analysing the technologies, practices and policies that drive modern media communications. Looking at the relationship between images, writing in different styles, editing, working with layout software and pitching and presenting.