About me
Summary
• Proven experience in defining and guiding social media and digital marketing strategy
• A clear vision on how digital and social can be deployed to build brands
• Ability to be equally successful in driving strategy development and execution
• Brands I have worked with include Levi’s, Sony Ericsson, Unilever Lynx, Cathay Pacific Airlines, Bristol-Myers Squibb Pharmaceutical, Corning, Singapore Telecom & HSBC
Work history
Social Media Marketing Manager
London, United KingdomFull Time
Own and manage the strategy, implementation and optimization of XLN
Telecom’s owned, earned and paid social strategy across all social
media platform - Facebook, Twitter, LinkedIn, YouTube, Google+,
TrustPilot and Glassdoor.
Devise and implement social-led customer acquisition strategies for
XLN, optimising every part of the sales funnel.
Lead the content team in creating engaging content and campaigns that
grow the community as well as identify and build relationships with
influencers who are strategically matched to business goals.
Use real-time data, metrics & listening tools to help guide output,
coordinate the approach across all channels.
Project lead for XLN Public Wi-Fi Launch, working closely with product
and operations teams.
Responsible for SEO strategy and tactical implementation - selecting
keywords, link building, and generating content marketing.
Achievements
➢ Streamlined XLN online reputation across 12 profiles with a
consistent brand voice and look and feel
➢ Increased and grew communities by 500% to over 15,000 across
all social platform
➢ Developed social media as a new acquisition channel to deliver
consistent revenue with efficient CPA via paid social (£10K)
➢ Implemented customer care, and customer advocacy initiatives
into the overall social media marketing strategy, reducing
customer churn rate
Social Media Marketing Manager
- London, United KingdomFreelance
Freelance consulting for startup and small businesses, offering social
media and digital marketing consulting, developing the most effective
strategies for every client.
Completed projects :
➢ Generated £1M revenue for a real estate client, Blackfish Real
Estate
➢ Generated 200 tickets sale and grew communities to 10,000 for
a wedding event show, Luxury Wedding Show
➢ Developed and delivered a social media strategy for a traditional
marketing agency, The Orange Door
➢ Developed and delivered a graduate recruitment social media
strategy for a recruitment agency, Metis Human Capital
Skills
- Social Media Digital Strategies
- Paid Social
- Digital Marketing
- Customer Acquisition
- Facebook Advertising
- Twitter Advertising
- Linkedin Advertising
- Lead Generation
- SEO
- E-mail Campaigns