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Keefy Yap

Social Media Strategist ➢ Digital Marketing

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDirector of Social Media - Paid Social Manager - Online Marketing Manager

About me

Summary • Proven experience in defining and guiding social media and digital marketing strategy • A clear vision on how digital and social can be deployed to build brands • Ability to be equally successful in driving strategy development and execution • Brands I have worked with include Levi’s, Sony Ericsson, Unilever Lynx, Cathay Pacific Airlines, Bristol-Myers Squibb Pharmaceutical, Corning, Singapore Telecom & HSBC


  • Social Media Digital Strategies
  • Paid Social
  • Digital Marketing
  • Customer Acquisition
  • Facebook Advertising
  • Twitter Advertising
  • Linkedin Advertising
  • Lead Generation
  • SEO
  • E-mail Campaigns

Work history


Social Media Marketing Manager


Sep 2016
  • London, UK
  • Full Time
  • Own and manage the strategy, implementation and optimization of XLN Telecom’s owned, earned and paid social strategy across all social media platform - Facebook, Twitter, LinkedIn, YouTube, Google+, TrustPilot and Glassdoor. Devise and implement social-led customer acquisition strategies for XLN, optimising every part of the sales funnel. Lead the content team in creating engaging content and campaigns that grow the community as well as identify and build relationships with influencers who are strategically matched to business goals. Use real-time data, metrics & listening tools to help guide output, coordinate the approach across all channels. Project lead for XLN Public Wi-Fi Launch, working closely with product and operations teams. Responsible for SEO strategy and tactical implementation - selecting keywords, link building, and generating content marketing. Achievements ➢ Streamlined XLN online reputation across 12 profiles with a consistent brand voice and look and feel ➢ Increased and grew communities by 500% to over 15,000 across all social platform ➢ Developed social media as a new acquisition channel to deliver consistent revenue with efficient CPA via paid social (£10K) ➢ Implemented customer care, and customer advocacy initiatives into the overall social media marketing strategy, reducing customer churn rate


Social Media Marketing Manager

Sticky Rice Digital

Jan 2013 - Aug 2015
  • London, UK
  • Freelance
  • Freelance consulting for startup and small businesses, offering social media and digital marketing consulting, developing the most effective strategies for every client. Completed projects : ➢ Generated £1M revenue for a real estate client, Blackfish Real Estate ➢ Generated 200 tickets sale and grew communities to 10,000 for a wedding event show, Luxury Wedding Show ➢ Developed and delivered a social media strategy for a traditional marketing agency, The Orange Door ➢ Developed and delivered a graduate recruitment social media strategy for a recruitment agency, Metis Human Capital