About me

- Outgoing, adaptable, optimistic, quick-learner. Willing to work in public relation, marketing as well as the creative and cultural industries, such as advertising, exhibition and new media. - Interests: Travelling, photographing, fashion, music, movie, foodie, etc. - Languages: Mandarin(Native or bilingual proficiency), Shanghainese(Native or bilingual proficiency), English(Professional working proficiency), French(Elementary proficiency), Korean(Elementary proficiency)

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Work history

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Senior Media SpecialistMichelin
Oct 2019 - Jul 2015Shanghai, ChinaFull Time
Help define the communication plan for the specialty or expertise in the area. Develop actions within the scope of responsibility and ensure that they are effectively deployed and that the related risks are carefully managed, so as to contribute to the protection and development of the Company's reputation and/or the perceived value of its brands, products and services and/or the engagement of the Company's employees, as well as to the achievement of the various entities’ objectives within the area.
Senior Media PlannerHavas Group US
Apr 2018 - Sep 2019Shanghai, ChinaFull Time
Develop and implement integrated strategic media plans.

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Skills

• Advertising
• Events
• Marketing PR
• Premier Pro
• Strartegy
• Digital Marketing Agency

Education

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Creative and Cultural Industries ManagementUniversity of Sheffield
Aug 2015 - Jan 2017Sheffield, United Kingdom
Module: Cultural Marketing/Accounting and Financial Management/Managing Festival, Events and Creative Performances/Creative Brands Management/Sponsorship, Philanthropy and the State/Managing Museums, Galleries and Heritage Sites, etc.
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Television Broadcasting JournalismShanghai University
Aug 2011 - Jun 2015Shanghai, China
Module: TV Editing and Programming/The Media’s Economy and Administration/The Journalism and Communication System/Advertising Scheme and Creation, etc.