An experienced marketer-turned agency planner and strategy consultant, I am a creative thinker and articulate communicator. I wrote a feature in Campaign to break into advertising, successfully persuaded McKinsey it had a brand and was handed an assignment by Rolex without a pitch. A father of four and a music-loving Francophile, I sing in New College, Oxford and lecture at a French university.
Projects credited in
- BPBrand as a beacon of change When CEO Lord John Browne outlined his strategy to turn BP into a more responsible energy provider, he needed a brand to match. The emotionally resonant positioning 'Beyond petroleum' signaled a new direction; it was an idea employees could embrace and customers could respect. It boosted profits and public admiration and helped BP weather the publicity storm created by the Deepwater Horizon disaster.
Work history
Strategy PartnerSuperunion
London, United KingdomFull Time
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Visiting LecturerEcole de Management de Normandie
Oxford, United KingdomPart Time
Masters in International Marketing Relations: Lectures, study and assignments for graduate students from EM-Normandie during their term in Oxford.
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Skills
- Brand Architecture
- Brand Strategy
- Marketing Communications
- Culture Change
- Advertising
- Qualitative Research
- Strategy Consulting