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Kelly Angood

Design / Marketing / Strategy

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Product Designer - Creative Strategist


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About me

My background is in design, marketing, brand strategy and crowdfunding. I’m passionate about ideas, bringing them into the world, and helping others do the same. Since 2011 I’ve worked with first-time inventors, entrepreneurs and brands to get their ideas and products to market, either through influencing their brand strategy, or helping them harness the power of the crowd. As an expert in rewards based crowdfunding, I've raised £80k for my own projects on Kickstarter, and $5m for UK and European crowdfunding campaigns as my role as design, technology and hardware manager for Indiegogo. My first successful crowdfunding campaign on Kickstarter allowed me to launch my business designing, manufacturing and selling build-it-yourself analogue pinhole camera kits. Founding The Pop-Up Pinhole Co. has allowed me to help reconnect thousands of people with the physical experience of photography, develop global sales funnels and learn about business from a grass routes level. I've also co-founded a pop-up bar in Hackney, and have built an active community of over 19,000 design lovers on Instagram.

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  • Sales
  • Design
  • Strategy
  • Insight
  • Crowd Funding
  • Marketing
  • PR
  • Product Deisgn
  • Wholesale

Work history



The Pop-Up Pinhole Co.

May 2013
  • Full Time
  • As a lover of analogue photography and DIY culture, I founded The Pop-Up Pinhole Co. in 2013 with the aim to get people reconnected with the physical experience of photography. I design, manufacture and sell build-it-yourself analogue pinhole camera kits worldwide, look after all aspects of the day-to-day running of the business and develop and run educational workshops in pinhole photography. Find out more at I also run a consulting arm of the business, helping people bring their ideas and products to market. Speaking at universities, museums and conferences to share my story, I inspire people to bring their own ideas into the real world. Highlights include; Kickstarter, It's Nice That, University of Brighton, Kingston University, The V&A Museum, Riposte Magazine, The RCA and Epsom College.



Palm Club

Apr 2016 - Jun 2016
  • London, United Kingdom
  • Full Time
  • I co-founded Dalston's first Pop-Up TIKI bar in summer 2016. Setting up the bar from scratch, we covered everything from location sourcing, project management, bar set-up, licensing, stock control, budgeting, menu development, managing the books (inc.cashflow forcast, P&L, GP), promotion, social media, marketing and day-to-day running of the bar. We opened to the public every Thursday - Saturday evening over a two month period in summer 2016 and opened for private events throughout the week including hosing workshops, product launches and private parties. See our visual diary:


UK + EU Design, Technology and Hardware Manager


Apr 2015 - May 2015
  • London, United Kingdom
  • Full Time
  • Supporting growth in the UK and Europe for the largest global crowdfunding platform. Focused primarily on Technology, Design and hardware, empowering inventors, entrepreneurs and brands to launch their products to market in a lean, smart way, through the crowd. Key understanding of the product development process and passionate about revolutionising the way products are made by giving creators and makers access to capital. Speaking at conferences, incubators and meet-ups to spread awareness of crowdfunding and Indiegogo. Speaking opportunities have included; General Assembly, Hardware Club (Paris), Binary Festival (Liverpool, UK), UNINDUSTRIA (Ascoli Piceno, Italy), Central Research Laboratory, London Metropolitan University. Selected campaigns: Roccbox ($1.2m), Aido ($900k), Brewgooder (£58k), A-Speaker ($228k) + ZENTA ($271).


Creative Strategist

The Corner London

Jan 2012 - Jun 2014
  • London, United Kingdom
  • Full Time
  • Connecting brands to people through creative strategy and innovative thinking. During my time in the strategy team I worked on new business and consumer research, insight finding to inspire the creative teams, brief writing, competitor analyses and wider strategic research to create unique value propositions and positioning for brands. Projects included work for the following clients: Fuller’s London Prided (Made of London), CAT, Adidas, World Gold Council, FlyBe. During my time at The Corner I also completed the APG Training Network course.


Set Designer / Illustrator

Self employed.

Jul 2010 - Jan 2012
  • London, United Kingdom
  • Freelance
  • Selected clients: Marks & Spencer, Universal Records, London Fashion Week, Computer Arts, OiPolloi. Portfolio available on request.



1st Class Honours: BA Illustration

University of Brighton

Jul 2007 - Jun 2010
  • Brighton, United Kingdom


Foundation Diploma Art and Design Passed with Distinction

Lincoln College

Jul 2006 - Jun 2007
  • Lincoln, United Kingdom


A Levels

Boston Grammar School

Jul 2004 - Jun 2006
  • Boston, United Kingdom
  • Art + Design (A) Design Technology (A) English Literature (A) Business Studies (A)