My responsibility was to nurture a start-up social network during rapid growth. Now globally recognised, I developed the BEAT100 brand through a diverse range of marketing disciplines, including complex PR and advertising strategies. Exciting challenges were liaising with clients in the music industry, successfully acquiring new business partners and instigating sponsorship deals. Key contributions: • Implemented a user acquisition strategy, which gained 120,000 new users with limited paid advertising (Music Week, Facebook). • Increased Facebook “likes” by 550% and Twitter followers by 800% within 6 months. • Negotiated business relationships with Pledge Music, Gibson, Jamplify, and others. • B2B exposure with Universal Music, Vevo and YouTube at Midem Music Festival, Cannes. • Managed website statistics and start-up growth with Google Analytics
I regularly host corporate events across the UK for celebrated guests and global companies, such as Barclaycard, Rugby World Cup and NFL. Tending to the requirements of VIP guests demanded superb articulation and a natural ability to deliver perfection whilst under pressure. Frequent tasks were providing tours, making introductions between guests and associates, and organising daily schedules.
I rose to the challenge of representing some of the most prestigious and recognised brands in the world, including Dior, Nespresso, Beats by Dre, and Givenchy. After developing a rich understanding of certain brands, I was entrusted with the responsibility of leading teams throughout promotional campaigns. I exercised my people skills and elevated my sales abilities to a new level.