Kelly Macbeth Mackay
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Kelly Macbeth Mackay

Writer/Researcher/Creative DirectorLondon, United Kingdom
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Kelly Macbeth Mackay
Available

Kelly Macbeth Mackay

Writer/Researcher/Creative DirectorLondon, United Kingdom
About me
I push the traditional methods of communication into an experimental domain. My lateral approach to creative work has branched across journalism, spoken word, documentary scriptwriting, copywriting, publishing, editorial and founding an experimental sports magazine, Halftime London, in 2017. My work deconstructs areas of sport, culture, technology, identity and society. Through experimentation I investigate how these integral themes in livelihood affect the human psyche and global behaviours. My collaborations include: Nike, Gay Times, The British Photography Journal, Goodsport Magazine, and TEDx with a talk on the importance of supporting grassroots football. Collaboration is how the brilliance of creativity is conjured – get in touch with any ideas you may have.
Projects
  • Halftime Community.club
    Halftime Community.clubWe are a grassroots activist and storytelling CIC empowering young people and their communities through collaborative workshops with grassroots teams, schools, youth clubs and Universities. Established in 2017 whilst playing for UAL’s women’s football team, we began as a blog inspired to exist because of the lack of non-sexist representation of female athletes. From this, we have collaborated with photographers, directors, filmmakers and brands to tell authentic grassroots stories which empowe
  • Family
    FamilyDirector.........David Miller Location.........Somerset House, London Medium ········· Film Collaborator.....Goodsport Magazine Published ······ May 2022 Language ······· English We had the pleasure of meeting and working with Libyan International Taekwondo champion, Tasneem Tawil, who discusses family, religion and representation in this intimate short film. Shot in Somerset House with nine female athletes – ages ranging between nine and thirty – this film provides a brief, yet beautiful insig
  • Halftime and the 50 Year Ban
    Halftime and the 50 Year BanDirector ········Bertil Nilsson Location.........Poplar, London Medium ········· Film Collaborator.....Goodsport Magazine Published ······ June 2018 Language ······· English In collaboration with Director, Bertil Nilsson, we had the pleasure of working with East London Ladies FC and Mindset FC to tell the story of coaching and football through the eyes of our Founder, Kelly, while taking a closer look into the FA’s 50 year ban on women’s football in 1921. Special thanks to: Pallavi Patel and
Work history
    Senior Lecturer in Creative Copy
    Senior Copywriter
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Skills
  • Creative Writing
  • Copywriting
  • Copywriting Editorial
  • Brand Copywriting
  • Conceptual Copywriting
  • Digital Copywriting
  • Treatment Writing
  • Video Scriptwriting
  • Storytelling
  • Creative Storytelling
Education
    Royal College of Art logo
    Royal College of Art logo
    MA Visual CommunicationRoyal College of Art
     - London, United Kingdom
    London College of Communication, UAL logo
    London College of Communication, UAL logo
    BA AdvertisingLondon College of Communication, UAL
     - London, United Kingdom
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