An experienced digital professional with specialism in project management, copywriting and content strategy, Kelly provides support to B2B, B2C and not-for-profit environments.
During her career Kelly has worked with high street, high end and universally recognisable brands. As well as servicing corporate stalwarts, she has also supported independent companies to make a splash online and within the community.
Kelly’s technical knowledge includes the Adobe Creative Suite, Wordpress, Google Analytics, Vertical Response, Mail Chimp plus FCA, ASA, OfCom and CQC regulatory standards.
Work history
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UX CopywriterThird party creative agencies
United KingdomFreelance
(Contracted through Alethia Media Ltd)
Providing copywriting support to third party creative agencies, Kelly has written predominantly for brands based in the technology sector including; Hewlett Packard, Epson, Huawei and Microsoft resellers.
- Long form blog copy
- Brochure content for high end product market
- Social media posts - tie ins for larger campaigns
- SEO targeted landing page copy
- User manuals
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Copywriter + Content StrategistAlethia Media Ltd
United KingdomFreelance
An independent creative agency owned and managed by Kelly and her partner, Alethia Media Ltd specialises in digital and offline marketing including audio visual production.
Within this role Kelly has worked as a copywriter and content specialist to refine online experience, deliver an increased ROI, increase conversion rates and ultimately, deliver project objectives to budget and deadline. Kelly is comfortable working to both agile and waterfall methodologies.
Clients and content produced for: Barclaycard, Barclays, Whirlpool, Hotpoint, Indesit, KitchenAid, Epson, Hewlett Packard, Microsoft, BuroHappold, The Shire Supply Company, Papershrink, Carapace Solutions, Thunderbolt Productions, The Craft Mag, Independent Healthcare Services, Navigate2, Ellicott Production Solutions.
- Creation and development of rich content including feature-led copy, buying guides, product copy, brochure, industry articles and help sections
- Development of offline collateral for POS, loyalty retention, seasonal promotions and national newspaper adverts
- Experienced working in app and desktop environments
- Digital campaign planning and execution
- Digital presence review and recommendations to improve usability and increase ROI for the retail and b2b environments
- Knowledge of FCA regulatory standards for the financial sector
- Policy writing for domiciliary healthcare services and GP surgeries to meet CQC compliancy
- Implementationofbrandtoneofvoiceinaccordancetocustomertestingandresearch
- End-to-end development of AV collateral including concepts, scriptwriting, crew booking - Stakeholder management at all levels
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Skills
- Content Strategy
- Article Research
- Article Writing
- UX Copy
- UX Strategy
- Stakeholder Engagement
- Stakeholder Management
- Project Management
- Presenting