Kelly Smith

Kelly Smith

Digital DesignerLeeds, United Kingdom
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Kelly Smith

Kelly Smith

Digital DesignerLeeds, United Kingdom
About me
I'm a First Class Graphic Design graduate from Cambridge School of Art with proven experience in branding, wayfinding, layout and web design. I am currently working in-house for R H Partnership Architects helping to update and maintain their brand and visual communications working alongside Marketing and PR.
Projects
  • Photography for Equality
    Photography for EqualityTo create a brand identity for a women's equal rights charity that will hold a photography competition, for professionals and amateurs, to show the inequality in "The Arab World". I created a unity inspired logo that links everyone together. The website wanted to be friendly, clear an concise that informs the user of the project and competition. The information of the project and competition is available all on the homepage including an upload section so the user doesn't have to navigate far into the site to get involved. Once the user has uploaded their photos, they are added to the gallery so everyone can see their work and spread the word on inequality.
  • Real Degree Show 2015
    Real Degree Show 2015Working in a design team, we created the Cambridge School of Art Degree Show 2015 branding, Real. The concept of the project was to portray the disciplines we all use within the Art School. Surface, Space, Moment, Motion. Using elements of gestaltism and connecting words to lead the viewer to their own interpretation. We tried to intellectualise the branding and give viewers the opportunity to reinterpret the imagery multiple times. Our design ethics and style were heavily influenced after living 6 months in the Netherlands on exchange and touring Germany. Taking in these influences from around Europe acted as a large inspiration on the Cambridge School of Art Degree Show branding. The branding was applied to the Fashion Show and Film Screening events with bespoke imagery and products produced for them individually.
Work history
    Graphic Designer
    Cambridge, United KingdomFull Time
    In-house graphic design work producing reports, presentations, diagrams, display boards and exhibition material. Develop and maintain brand and website. Liaise with marketing and PR group regarding news and content. Maintain and update publicity content such as CV's, project pages, business cards etc. Photo-editing and enhancing sketches/visualizations. Prepare print ready artwork and liaise with external printers. Provide graphic support to team members.
Skills
  • Packaging
  • Branding
  • Print Design
  • Typography
  • Wayfinding Design
  • Animation
  • Brand Identity
  • Illustration
  • Project Management
  • Illustrator
  • Indesign
  • Photoshop
  • After Affects
  • Web Deisgn
Education
    Visualising Information
     - Netherlands
    Exchange: Communication & Multimedia Design
    Graphic Design
     - Cambridge, United Kingdom
    BA (Hons) Graphic Design
Awards
    BA (Hons) First Class