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A creative thinker since day one I've followed many paths to expression. My varied experiences are drawn upon when I interpret a brief for a project, bringing a genuinely fresh approach to the solution. I recognize when I'm being dogmatic and when it's appropriate and when it is not. Am I influenced? Yes. By what and who? Positive and thoughtful ideas, beautiful space, elegant simplicity, stuff like that. My process is thoughtful and inclusive, looking beyond the obvious, searching for the real answer to the challenge presented. This isn't the easiest but I find it produces satisfying and enduring results that I am proud of.
Helped a small jewellery manufacturer rebrand and position it's unique products. Produced ads for publication in travel and tourism magazines targeting domestic visitors as well as all major cruise lines. Photographed and produced product images, marketing materials, set and maintained brand standards, developed corporate websites and all related assets, digital publications, catalogs, posters, backlit store graphics (duratrans), brochures, books, sales collateral, email campaigns, trade show booths, promotional materials (scratch cards, VIP Cards, etc). Everything that was customer facing was produced by me. These efforts contributed to the consistent year over year sales growth of the company and helped to make the brand one of the top selling brands in the Alaskan and Caribbean cruise markets.