Kerina Kao

Sales and Marketing Executive

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  • LocationLondon, United Kingdom

About me

 

- Have in depth knowledge of fashion in the Eastern and Western countries. - Have knowledge and experience in PR, marketing, styling and journalism. - Am target driven and able to multi-task. - Am passionate about cultures and fashion. - Enjoy working in a multicultural environment. - Speak several languages: Mandarin (Native), Hokkien (Native), English(Fluent).

Skills

 

  • Fashion
  • Events
  • Marketing PR
  • TV
  • Writing
  • Styling
  • Excel
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word

Work history

Currently

Contributing Writer

Womany,choc and Bella.tw

Jun 2014
  • Job Duties: - Writing articles in terms of British fashion trends and lifestyles. - Attending 2014AW and 2015SS London Fashion Week. - Writing articles about feminists, lifestyles and personal experiences.

2016

Sales & Marketing Executive

Mozat PTE Ltd

Mar 2015 - Apr 2016
  • Job Duties? - Managing relationships with bloggers and pro users. - Handling joint events such as SIM-UOL Pageant 2015 and Miss DreamGirl Singapore 2015. - Supporting marketing manager in driving marketing initiatives to further increase brand awareness. Deja has reached top 10 in the Appstore’s lifestyle category in Singapore. - Finding potential target audiences and driving offline user acquisition and sales. - Planning marketing campaigns and social media contents. - Responsibility for in-app daily fashion content, operations campaigns and community. Online retention and WAU increased two times within one month.

2015

Stylist

Korlekie, Apujan and Claudia Behnke

May 2014 - Jan 2015
  • Job Duties: - Styling for Apujan 2014AW, 2015SS and 2015AW editorial and lookbook photo shoots. - Backstage support at Apujan 2015SS London Fashion Week. - Styling for Korlekie 2015AW Editorial and Lookbook photo shoot. - Providing a brand analysis for Korlekie social platform and branding. - Assisting stylist Claudia Behnke in her creative campaigns and music videos.

2013

Public Relations & Marketing Assistant

Fairton International

Jun 2012 - Jan 2013
  • Job Duties: - Writing press releases / biographies. - Facilitating and managing press sample requests and sample returns. - Handling 2012 AW MaxMara Fashion group fashion show in Taiwan. - Suggesting items/stories for editors' pages and responding to press enquiries. - Supporting PR shoots. - Managing all PR coverage across online and print media as well as editorial reports. - Collecting data for MaxMara head office with regards to news exposure. - Maintaining relationships with fashion bloggers.

2011

Public Relations Assistant

Chanel

Jul 2011 - Nov 2011
  • Job Duties: - Liaising with Fashion Press - Supporting VIP events and PR events. - Writing press releases / biographies. - Monitoring news clipping.

Education

2014

Luxury Brand Managment

Ravensbourne

Aug 2013 - Aug 2014

    2011

    Journalism and Communication Studies

    Fu-jen Catholic University

    Aug 2007 - May 2011