Researcher and marketing professional with experience in forecasting, branding and PR within the creative industries. Used to working in fast-paced, deadline-driven environments, I relish the opportunity to channel my skills, knowledge and creativity into helping design-orientated brands, businesses and individuals share their stories with the wider world.
Founded in London in 2012, Zetteler is a creative communications agency specialising in design, innovation, architecture, art, technology and other sectors where we feel we can make a difference. Working primarily with our marketing team, I conduct insight research for Zetteler’s clients, keeping them up-to-date with the latest industry news and trends intelligence. My role also encompasses social-media feed management and reporting; designing visual content for both Zetteler and its clients; and updating Zetteler’s main website and online shop, the Z List.
FREELANCE VISUAL RESEARCHER (October 2017 – November 2017) GRADUATE TRAINEE (October 2016 – October 2017) The Future Laboratory is one of the world’s most renowned futures consultancies, providing a unique blend of trend forecasting, consumer insight, brand strategy and innovation. I was selected for the company’s graduate scheme, working in rotation across Marketing, Strategy, Design and Editorial. My responsibilities included conducting visual and trend research, generating creative assets, creating and analysing email campaigns and landing pages, and delivering Google Analytics reports. Conducting numerous creative and cultural research, to ensure all the art directions for events were executed with context. Also consumer research for clients such as The North Face, Spotify, Sony and Pandora. In my final rotation, Editorial, I oversaw creative executions for LSN Global, developing social media assets and promotional content to boost LSN services, as well as undertaking consumer and tribe research for Future Forums. The placement enabled me to develop my skills in Photoshop, Illustrator and InDesign, as well as in creating GIFs and editing video content. After the graduate scheme, I was kept on as a freelance researcher to develop visuals for co-founder Martin Raymond’s forthcoming book on trend-forecasting.
Documenting global consumer culture since 1997, Protein help brands understand and connect with influential audiences, because they believe a brand isn't what you tell people it is – it's what people tell other people it is. Working with the Insight team, my responsibilities included market, image and consumer research for Tommy Hilfiger, Converse and Depop, as well as writing feed content for the editorial team.
White Label is Dazed Group's in-house integrated creative service. White Label specialises in premium fashion and lifestyle communications. My responsibilities consisted of compiling business intelligence reports, marketing reports and innovation reports. Constantly undertaking competitive research and background research for clients. Working with well orientated team, I was able to gain valuable research skills. From working with the art director to DAZED’s creative strategist, I gained positive feedback throughout.
Sewn Agency is a small, dynamic sales and PR agency representing a diverse collection of mid to high end fashion brands based in the heart of Shoreditch. The agency deals with various brands such as Libertine- Libetine, Rascals’ and Sunpocket. My roles consists of compiling PR reports and PR proposals for clients. As well taking on tasks such as sample management and managing stylist appointments. I was also given the opportunity to gain management skills, managing the other interns while my superior was away. I was also responsible for gaining coverage for brands such as Sunpocket and Garment Project.
Working with an energetic and well organised team, I was given Various responsibilities to undertake. From assisting clients to ensuring we had all the correct samples in the showroom. I also had to go over invoices to ensure they were no errors with any sale made. Also assisting with London fashion week.
Working as part of an enthusiastic team within a creative, sales driven and fast paced fashion environment. Responsible for handling press returns, ensuring all social media platforms are up to date and assisting with press reports for high-end street wear brands such as Billionaire Boys Club and A Bathing Ape. Also taking on tasks such as sorting samples and arranging line sheets for the sales team. I was also given the opportunity to assist photographer Dexter Navy for his first exhibition "36".
Study various aspects of the fashion industry such as trend forecasting, fashion merchandising & buying, branding, promotion and product development. Achieving a first-class honours.
Achieving a first-class honours for my degree at University for the Creative Arts.