About me
Creative professional with experience in art direction, concept development, forecasting, branding and PR. Used to working in fast-paced, deadline-driven environments, I relish the opportunity to channel my skills, knowledge and creativity into helping design-orientated brands, businesses and individuals share their stories with the wider world.
Projects credited in
- The bias withinFirst step in dismantling structural racism and sexism? Acknowledging where we are complicit. Next up in a regular series of essays for us lucky folk at Zetteler, clinical psychologist Dr Jessica Munafo sheds some light on unconscious bias in business and guides us through the process of tackling the prejudices embedded deep in our brains so we can untangle them from our decision making.25
- A Glimpse of the futurePush the shelves in a certain London newsagents this Fairtrade Fortnight and a revolving door will whisk you into a secret hot chocolate salon serving up the stories of empowerment for female farmers in West Africa alongside mugs of delicious cocoa. This tantalising treat is the work of Glimpse, a collective of creative people using their immense talent to dream up exciting, heart-melting and buzz-worthy projects for charities and progressive causes – and the latest addition to the Zetteler clie7
- Meet Tom Foley, Monotype’s new creative type directorSince July, Monotype has had a new face in its London studio – creative type director Tom Foley. With seven years at foundry Dalton Maag under his belt, Tom now leads Monotype’s Studio team in London at a crucial time for type, as VR and AV technology push it to its limits.7
- The Black-British experience and footballZetteler’s Kevin Arulrajah comments on recent news and interviews Calum Jacobs about issue two of Caricom magazine.8
- Dispatches from the Department of Non-BinariesFikra Graphic Design Biennial in Sharjah, UAE, is the first event of its kind in the Middle East, at a time when creativity in the region is thriving. Its organisers – the graphic design studio Fikra – are on a mission to challenge our perception of the discipline, investigating its impact on past narratives, its present-day influence and how it can be employed as a tool for imagining radical visions of the future. For the biennial, which opens on 9 November at the soon-to-be-demolished modernis2
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Work history
Senior Creative StrategistHYPEBEAST
London, United KingdomFull Time
Creative EditorHYPEBEAST
- London, United KingdomFull Time
Working very close with the Creative Director and Senior Creative across a wide range of innovative projects, my responsibilities consist of concept ideation, visual research, creative and art direction. As well as strategically interrogating briefs to ensure they are responded to a high standard and regularly collaborating with photographers, stylists and talent.
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Skills
- Fashion
- Advertising
- Events
- Marketing PR
- Art Direction
- Client Services
- Design
- Events PR
- Communications
- Media Relations
- Excel
- Illustrator
- Indesign
- Office
- Photoshop
- Brand Activation
- Research
- Trend Forecasting
- Insights
- Strategy
- Consumer Insights
Education
Fashion Management and MarketingUniversity for the Creative Arts
- Epsom, United Kingdom
Study various aspects of the fashion industry such as trend forecasting, fashion merchandising & buying, branding, promotion and product development. Achieving a first-class honours.
Awards
First-class honours BA(Hons) Fashion Marketing and ManagementUniversity for the Creative Arts
Achieving a first-class honours for my degree at University for the Creative Arts.