Account lead on numerous client such as Vodafone, Beiersdorf, Colgate, Netflix, Peroni, Accenture, Visa, and Pfizer. • Oversee a team of planners and take the lead on all digital and social strategy across key portfolio brands. • Responsible for the development of MEC’s content specialism division – Wavemaker and lead the strategy development for content and social across all clients. • Have successfully pitched for the social and content development for Peroni, Pladis (United Biscuits) and General Mills, generating revenue for the agency and MEC are now the lead social and content agency across those brands.
• Responsible for the strategic media planning of Beiersdorf and Illva • Lead in collaborating with key vendor’s senior management to deliver first to market executions and multi-platform brand integrations • Built agency wide reporting and analytics capabilities across client base
• Senior Media planner responsible for the strategic media planning of HSBC Canada and Ferrero • Responsible for the traditional media and digital buying, media mix modeling and research • Responsible for consumer insights across all clients for the agency providing research updates, new presentation methods and point of views on new market developments • Negotiated an integrated multi-platform sponsorship between HSBC, Rogers and the Globe & Mail which was a media first in Canada bringing two content providers together
Media planner with wide industry experience across all sectors Alcohol (Heineken), FMCG (Nestle, Danone, Kimberly Clark), Financial (HSBC & AXA), Fast Food (Dominos), • Creation and implementation of integrated campaigns across channels that included a number of digital firsts in Ireland, and integration with social media.