About me
I am a Designer living and working in London. I have over 5 years experience working across a broad range of briefs that have included big digital projects, apps, brand identities and print.
With a very strong work ethic and an abundance of energy I am constantly looking to push myself creatively. My friendly, approachable personality allows me to integrate and work well with others.
Ultimately I am driven by my desire to produce outstanding creative
work that tells great stories and push my boundaries from both a conceptual and medium
based perspective.
Projects
- Hidden messagesA personal project based around the idea of hidden messages. I explored the creation of letterforms that could be hidden in plain sight. The idea was that the viewer would be required to focus and look at the typography in a certain way in order to decipher the messages. To test my experimental typefaces I collected the guilty pleasures of a few willing volunteers and produced a series of posters which hide their guilty pleasure in plain sight. The idea is that these messages would then be p
- ElementsA series of short idents exploring the idea of elements produced for the Visual Communication degree show. These were conceived, designed and produced to form part of the overall branding for the show. This is a personal project. I keep it in my folio because it has persoal significance for me.
- Oakley #ConquertheroadA European online activation to celebrate the pinnacle event in the cycling calendar, the Tour de France. Titled ‘Conquer The Road’, the campaign was a unique partnership between Oakley and Eurosport. The core of the project was a digital hub to house a European wide social campaign inviting users to contribute photos of their own cycling endeavours to the site. The competition was broken into twenty one stages to mirror the tour itself and each participants photo was geotagged on a map and assigned to a stage. Users could then explore this map browsing the content submitted at each stage and being able to map it to the location. In addition Eurosport provided regular updates from the tour with exclusive films, interviews and content which was continually added to the hub so it became a repository of exclusive and unique content.
- Virgin Money's #Extramile2014 London Marathon campaign in collaboration with Virgin Money. With social at its core, the campaign spanned digital, film, radio, press and experiential – taking the #extramile message across all marathon communication touchpoints. In the three months leading up to the marathon, runners shared the highs, the lows, the unexpected and the challenges of training using #extramile – with content flowing real time into the specially created extramile.co.uk. On race day, the course branding brought the hashtag onto the streets of London, encouraging runners to show off their hard-earned medals, and thousands of spectators to capture and share their experience using #extramile.
- ElbiLittle actions. Big difference. Elbi is a global platform for social good, connecting charities and kind-hearted people to make a big difference with little actions. Our first product, an iOS app launched in September 2015. Every day there will be three campaigns which users can take part in through Micro-Actions. These Micro-Actions allow them to do something positive in a commitment free, regular way.
Work history
DesignerElbi Digital
Together with the creative director we designed the ‘Elbi’ app, developed the brand, and created all the required materials to get this exciting and unique project from the concept
stage to full launch.
Designer & Art DirectorFour23
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Designer and Art Director working on a wide range of projects for a range of global and national brands. Clients include Oakley, adidas, Virgin Money, Kevin Spacey Foundation, and Australian High Commision. Primary responsibility for the design stage but was heavily involved in projects from the research and
ideation stage through to the finished deliverables.
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Skills
- Branding
- Print Design
- Art Direction
- Digital
- Websites
- Typography
- Brand Design
- Design
- Creative Direction
- Online Campaigns
- Logo Design
- Illustrator
- Indesign
- Photoshop