I help teams deliver original, adventurous and meaningful ideas. I have over ten years experience working with culture shaping brands, charities and valuable experience running my own business.
Secret 7” combines music and art for a good cause - in five years it has raised over £200,000 for charities including; Teenage Cancer Trust, Amnesty International, Mind and War Child. I developed the concept and continue to direct and deliver the project each year. Secret 7” has produced one-of-a-kind records by 42 incredible musicians; including John Lennon, The Rolling Stones, The Cure, Elton John, Black Sabbath & Public Enemy. Over 4,200 visual artists have contributed original artwork for their tracks; including Peter Blake, Ai Weiwei, Anish Kapoor, Antony Gormley, Yoko Ono, Paul Smith, Gilbert & George, Jake & Dino’s Chapman and David Shrigley. Each year the 700 unique records that are exhibited have all sold out, with people queuing for over 52 hours to have first pick. In 2015 we exhibited at Somerset House for a month and attracted over 22,000 visitors. Alongside the exhibition I programme a series of events; including workshops, talks and enabling the public to record a their own performance live to vinyl. To support the growth of the project I have developed and managed well-aligned partnerships with Universal Music, Sony Music, Squarespace, Sonos, Monotype, Greenwich Peninsula and WeTransfer.
My role in the agency was to come up with new ideas and manage the creative direction. My time was largely spent working on a large Nike project directed at established musicians, in which I briefed a range of talent from architects to digital interaction designers.
I was positioned in the central digital team, reporting to the Director of Digital. My role was to use insights to develop and deliver propositions around key innovation areas for the company on a project basis. I worked with large digital services such as Google and YouTube, agencies like Made By Many and helped develop new propositions and content with LoveLive, David Lloyd and Classic FM.
I assisted all areas of the company by using consumer insight and trends to inform strategy and innovate. I worked on qualitative and quantitative research projects; regularly commissioning agencies to assist. One of the largest projects I managed was an online community who we regularly questioned and built our own demographics of music fans from. I developed and managed an initiative to run ideation sessions across the business around questions set by the Chairman.
MA Cultural History