Khaoula Ouerfelli

Assouline is an independent luxury book publisher, retailer, and lifestyle brand founded in 1994 by Prosper and Martine Assouline. Renowned for their highly original graphic concept, Assouline books are works of art that capture culture and bring it to life. With over 1,000 titles on subjects including architecture, art, design, fashion, gastronomy, lifestyle, photography, and travel, Assouline has created a unique, eclectic, and elegant signature.

- developing content and writing copy for newsletters, social media, the company’s blog, including interviews with designers and industry experts - executing events partnerships: preparing promotional content, planning social media campaigns, supervising the creation of marketing materials with the design team - performing event and social media research to identify relevant leads and contact them - pitching designers, makers, architects and brands to join the platform and managing their accounts - supporting designers in their use of the product, by helping them write their stories, giving them appropriate feedback and liaising with development and design teams to solve technical issues - replacing the Community Lead when required

- providing assistance to all the customers in line with the brand values - collaborating in achieving the agreed KPIs for the Customer Experience team - monitoring and responding to all customer queries, over the phone and across all multimedia channels such as Facebook, Twitter and Email - helping to support, maintain and develop internal procedures and processes - building strong internal relationships to help push the brand forward - liaising with internal and external parties in order to resolve customer queries - communicating customer feedback to the appropriate teams within the Brand - maximising all sales opportunities whilst demonstrating exceptional customer service skills - any adhoc duties from time to time, such as assisting with translation work, both oral and written and when required

- coordinating written and visual content on the gallery’s website (launched in October 2013) and digital art platforms - drafting and coordinating email marketing campaigns for collectors and press contacts internationally - writing and proofreading press releases in several languages - creating press kits and marketing material (invitations, art fair applications) - dealing with press enquiries and sending information to journalists - elaborating PR strategies to promote the gallery worldwide - taking care of correspondence on behalf of the gallery directors - preparing the gallery’s participation in international fairs (Design Miami/ Basel, PAD Paris & London, etc.) and attending exhibition openings - arranging VIP invitations for selected guests - liaising with artists/designers about agreements and negotiating contracts - undertaking administrative tasks (consignments, loan agreements, etc.) - arranging meetings and taking minutes during strategic conference calls - coordinating artwork deliveries - managing the database (client and press lists)

Specialisation in Business Communication and Digital Media

Triple qualification programme - University exchange

Triple qualification programme - University exchange