Khaoula Ouerfelli

International Sales & Brand Manager

Mid Level
United Kingdom
Locked Pro Plan feature

About me

• Multilingual communications and support professional, specialised in the creative and cultural industries (art, design, fashion, luxury book publishing) • Educational background in communications, languages, international business and management • Extensive international experience, both academic and professional. Actively looking for creative project-based work in social media, PR, copywriting, digital marketing, translation or sales & business development


  • Marketing PR
  • Exhibition
  • Administration
  • Email Handling
  • Events PR
  • Project Management
  • Strategic Planning
  • Event Execution
  • Communications
  • Creative Thinking
  • Social Media Content Management
  • Artist Liaision
  • Business Development

People I’ve worked with

Companies I’ve worked with

  • AllSaints


    • Fashion and Textiles
  • Assouline Publishing

    Assouline Publishing

    • Publishing
  • P

    Priveekollektie Contemporary Art |

    • I

      In The Window

      Work history


      International Sales & Brand Manager

      Assouline Publishing

      Jun 2016
      • London, United Kingdom
      • Full Time
      • Assouline is an independent luxury book publisher, retailer, and lifestyle brand founded in 1994 by Prosper and Martine Assouline. Renowned for their highly original graphic concept, Assouline books are works of art that capture culture and bring it to life. With over 1,000 titles on subjects including architecture, art, design, fashion, gastronomy, lifestyle, photography, and travel, Assouline has created a unique, eclectic, and elegant signature.


      Marketing & Community

      In The Window

      Mar 2015 - Nov 2015
      • London, United Kingdom
      • Full Time
      • - developing content and writing copy for newsletters, social media, the company’s blog, including interviews with designers and industry experts - executing events partnerships: preparing promotional content, planning social media campaigns, supervising the creation of marketing materials with the design team - performing event and social media research to identify relevant leads and contact them - pitching designers, makers, architects and brands to join the platform and managing their accounts - supporting designers in their use of the product, by helping them write their stories, giving them appropriate feedback and liaising with development and design teams to solve technical issues - replacing the Community Lead when required


      Head Office Customer Experience Stylist


      Nov 2014 - Jan 2015
      • London, United Kingdom
      • Full Time
      • - providing assistance to all the customers in line with the brand values - collaborating in achieving the agreed KPIs for the Customer Experience team - monitoring and responding to all customer queries, over the phone and across all multimedia channels such as Facebook, Twitter and Email - helping to support, maintain and develop internal procedures and processes - building strong internal relationships to help push the brand forward - liaising with internal and external parties in order to resolve customer queries - communicating customer feedback to the appropriate teams within the Brand - maximising all sales opportunities whilst demonstrating exceptional customer service skills - any adhoc duties from time to time, such as assisting with translation work, both oral and written and when required


      Aug 2013 - Jun 2014
      • Netherlands
      • Full Time
      • - coordinating written and visual content on the gallery’s website (launched in October 2013) and digital art platforms - drafting and coordinating email marketing campaigns for collectors and press contacts internationally - writing and proofreading press releases in several languages - creating press kits and marketing material (invitations, art fair applications) - dealing with press enquiries and sending information to journalists - elaborating PR strategies to promote the gallery worldwide - taking care of correspondence on behalf of the gallery directors - preparing the gallery’s participation in international fairs (Design Miami/ Basel, PAD Paris & London, etc.) and attending exhibition openings - arranging VIP invitations for selected guests - liaising with artists/designers about agreements and negotiating contracts - undertaking administrative tasks (consignments, loan agreements, etc.) - arranging meetings and taking minutes during strategic conference calls - coordinating artwork deliveries - managing the database (client and press lists)



      MA Communication & Information Sciences

      Tilburg University

      Aug 2012 - Oct 2013
      • Tilburg, Netherlands
      • Specialisation in Business Communication and Digital Media


      Sep 2010 - Jun 2011
      • Granada, Spain
      • Triple qualification programme - University exchange


      Modern Foreign Languages

      Northumbria University

      Sep 2009 - Jun 2010
      • Newcastle upon Tyne, United Kingdom
      • Triple qualification programme - University exchange


      BA International Business & Foreign Languages (English & Spanish)

      Aix-Marseille University

      Sep 2008 - Sep 2012
      • Aix-en-Provence, France