Kiera Murray

Kiera Murray

Co-founder & Creative Director, Genuinely ConsciousManchester, United Kingdom
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Stefano Giussani
Emily Hlavac Green
Katie Brand
Kiera Murray

Kiera Murray

Co-founder & Creative Director, Genuinely ConsciousManchester, United Kingdom
About me
Hello, I'm Kiera! I know fashion has the influence and power to create positive change. My 4 years of industry experience has led me to realise the entire fashion system requires radical rethinking in order to deal with the past, live in the present and face the future. Helping and improving current brands’ ethos is more valuable than creating another example-sustainable brand. I specialise in branding, communications and consumer insights. As a changemaker, I will shift consumers’ habits and wants to prevent further ecological damage.
Projects credited in
  • Sound|Kaos | Genuinely Conscious Client
    Sound|Kaos | Genuinely Conscious ClientOur client's page on our website is now live at and you can discover more about our recent work with client Sound|Kaos! The project began with a deep dive into the brand’s supply chain, company values and target audiences. We brought craftsmanship and sustainable materials to the forefront and designed a brand identity that amplifies the aesthetic of the loudspeakers. The work resulted in a clear mission - to provide a new way of hearing. We revolutionised the b
  • The Branding Behind Genuinely Conscious
    The Branding Behind Genuinely ConsciousA fresh and authentic take on sustainability whilst encapsulating fashions creative core
  • The Branding Behind Switch Focus ⚡️
    The Branding Behind Switch Focus ⚡️From crafting the iconic monogram to the curation of a tonal colour palette, we ensured the branding reflected their values: intention, positive impact & nonconformity. View the full project including creative direction & website design here:
  • Move Without Limits
    Move Without LimitsA short film brought to you by AZEEMA for Nike London. To support the launch of the new Victory Swim collection, we teamed up with nike London to document three incredible womxn: Ghaida, Iqra and Intisar diving deeper into their inspiring journeys & relationship with sport. ——— Executive Producers & Casting @azeemaagency Director & Producer @nadiraamrani DOP @beatriz_sastre Assistant Director @miriamamrani Sound recordist @miazipporah Focus Puller @oncemoreforsharps Camera Loader @ross_dixon
  • Nike x Invitation to Sport Campaign
    Nike x Invitation to Sport CampaignI photographed behind the scenes for the Nike x Invitation to Sport Campaign, 2019. Featuring Bebe Vio, Adwoa Aboah, Dina Asher-Smith & Jorja Smith.
  • Nike Women: Crazy Dreams
    Nike Women: Crazy DreamsComing in to work on “Crazy Dreams” was challenging: the guidelines of the tone - both visually and linguistically - was already very clearly defined. That’s why for us, a perfect line would use the story of the athlete to hit upon a universal truth that could inspire women internationally - and well beyond the confines of sport. Our highlight was to work on a line for Caster Semenya at a time when she was battling a deeply unjust court decision that would stop her from racing, purely based on
Work history
    Genuinely Conscious logo
    Genuinely Conscious logo
    Co-founder & Creative DirectorGenuinely Conscious
    London, United KingdomFull Time
    Nike logo
    Nike logo
    Brand Intern @ Women by Nike EMEANike
     - Hilversum, NetherlandsInternship
    Responsibilities Include: • Drove the WBN Offense: Led WBN EMEA weekly updates and IMM meetings • Delivered against the 365 seasonal offense: Developed insights on sustainability for Nike Sports Bras • Shifted Nike EMEA to shipping Sports Bras in envelopes versus boxes, this developed environment and P&L benfits • Drove the yearlong partnership with NikeSB and executed film and product app editorial pieces • Dance: Managed the styling and seeding process for Serious London Event (Nov 2019) and SP20 Verona •Owned PO process across EMEA WBN Brand Marketing •Owned brand contract and seeding process for WBN EMEA across multiple seasons
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  • Abobe Illustrator
  • Photo Collage