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Kim Darragon

Head of Marketing and Events

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  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsEvent Manager - Marketing Communications Manager - Marketing Manager

Projects

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About me

I’m a highly competent, creative and resourceful person with good all round experience in marketing/communication strategy and event management. I enjoy working in a fast paced environment and consider no job too big or too small.

Skills

  • Digital Marketing
  • Social Media
  • Communications
  • Event Management
  • Marketing Strategy
  • Partnerships
  • Event Communications
  • Online Communications
  • Online Marketing
  • PR

Work history

Currently

Head of Marketing

Widespace tech

May 2016
  • London, United Kingdom
  • Full Time
  • Headquartered in Sweden, Widespace is a tech company creating tools to build brands in a mobile world. Widespace works with advertisers, publishers and technology companies across Europe. Leading marketing and communication strategy for Widespace's 8 markets (Stockholm, London, Paris, Milan, Oslo, Copenhagen, Helsinki, Amsterdam). - Marketing: Creating all promotional materials and online/mobile assets. Email & lead generation. - Digital Marketing: Project-managing the creation of the company's new website, from wireframes and UX to messaging and creative. - Social media strategy & community management. Blog content and webinars. - Managing PR: briefs, press releases and reporting. - Prospecting & establishing partnerships with industry associations. Building a consistent brand voice and establishing a thought-leadership position. - Planning & executing 30 events and sales-driving activities per year, including international fairs, industry seminars & client events from 20 to 2000 participants throughout Europe.

2016

Event Manager

Monocle

May 2014 - Apr 2016
  • London, United Kingdom
  • Full Time
  • Launched in February 2007, Monocle is a premium media brand focusing on global affairs, business, culture and design. In addition to the 10 issues of Monocle published a year, there are two annual publications, seven shops, cafes in Tokyo and London, a round-the-clock radio and a website. Managing the planning, coordination and promotion of 60 events per year around the world, from conferences and fairs to cocktail receptions, ranging from 40 to 4000 participants.
 - Developing and executing strategic integrated marketing campaigns for each event, using all relevant channels: mail, email, digital, PR, advertising. - Prospecting and negotiating with clients, sponsors and suppliers across the globe. - Developing media/commercial partnerships and generating new business opportunities. - Producing weekly post-campaign effectiveness reports, and making recommendations to drive improvement and achieve revenue targets. - Monitoring budgets, providing detailed forecasts to feed into the budget setting process. - Project managing the implementation of a global CRM system for the company.

2014

Events & Marketing Manager

The French Chamber of Commerce

May 2012 - Apr 2014
  • London, United Kingdom
  • Full Time
  • Developing and managing 35 high-level corporate events per year in the UK, ranging from 30 to 400 attendees, from award ceremonies and gala dinners to networking events.
 - Liaising with clients including Chanel, Louis Vuitton, Cartier, Airbus, Easyjet, Renault, HSBC, Total, Axa, Vinci, Royal Opera House, Tate. - Cultivating and expanding PR, sponsorship sales & partnership development. - Working with partners, sponsors and suppliers to ensure events are fully scoped and delivered to specification and deadlines. - Implementing marketing across multiple channels: print, digital & social media. - Thinking creatively to deliver innovative strategies under time and resource constraints.

2012

PPC Executive

Quirk

Jan 2012 - Jun 2012
  • London, United Kingdom
  • Full Time
  • - Setting up of PPC and Google video Campaigns for cultural clients. - Delivering campaigns to exact production and accounts standards within budget. - Generating reports and campaign updates to accounts management teams. - Preparing proposals and ensuring client relationships.

2011

Junior Account Manager

Mobiz Agency

Jan 2011 - Dec 2011
  • Paris, France
  • Full Time
  • - Developing and delivering 12 marketing campaigns across multiple channels for cultural clients including Studio Canal, Warner Bros, Universal, Hachette, Editis. - Pitching and closing deals with clients. - Driving revenue and generating new leads. - Implementing social media and media partnership strategies.

2010

Marketing Coordinator

Nathan Editions

Jan 2010 - Dec 2010
  • Paris, France
  • Full Time
  • - Developing and implementing print and digital marketing operations for educational resources. - In charge of the creation of the promotional tools. - Monitoring online marketing content and implementing email marketing campaigns. - Reporting on user and market needs using available data. - Events coordination.

Education

Currently

MASTER DEGREE : MANAGEMENT AND MARKETING

Kedge Business School

Sep 2006
  • Marseille, France