Work history
Content Executive
Content & Online PR Executive at Search Laboratory Ltd., Leeds. February 2013 - February 2014. Responsibilities included:
• Maintaining tastecard and Gourmet Society websites via CMS
• Building new pages and creating engaging copy for each new restaurant profile in line with SEO best practice; this must be done at a rapid pace within tight deadlines, especially during an inherited backlog of pending content which has since been cleared.
• Proofreading and editing copy to the highest standard
• Liaising with restaurants (including the larger chain’s HQs) and conducting research to ensure all information displayed on our channels is correct.
• Liaising with PR company, allocating work to freelancers and managing temps when needed
• Contributing to both brand’s blogs (Wordpress)
• Working closely with the design and web development teams to create promotional material for web and mobile
• Reporting weekly to Head of Marketing and Board of Directors.
Advertising Executive
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Generating new business by pitching and allocating advertising space within a range of B2B industry publications
• Liaising with potential and current clients via phone, which has helped me to develop a professional, persuasive and confident voice
• Hitting and exceeding weekly targets
• Generating new leads via online research, before scheduling pitches with each
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Skills
- Marketing PR
- Excel
- Office
- Word
- CMS (wordpress
- Copywriting
- CMS Platforms
- SEO Copywriting
- Social Media Copy
- SEO Executive