Content & Online PR Executive at Search Laboratory Ltd., Leeds. February 2013 - February 2014. Responsibilities included: • Maintaining tastecard and Gourmet Society websites via CMS • Building new pages and creating engaging copy for each new restaurant profile in line with SEO best practice; this must be done at a rapid pace within tight deadlines, especially during an inherited backlog of pending content which has since been cleared. • Proofreading and editing copy to the highest standard • Liaising with restaurants (including the larger chain’s HQs) and conducting research to ensure all information displayed on our channels is correct. • Liaising with PR company, allocating work to freelancers and managing temps when needed • Contributing to both brand’s blogs (Wordpress) • Working closely with the design and web development teams to create promotional material for web and mobile • Reporting weekly to Head of Marketing and Board of Directors.
Generating new business by pitching and allocating advertising space within a range of B2B industry publications • Liaising with potential and current clients via phone, which has helped me to develop a professional, persuasive and confident voice • Hitting and exceeding weekly targets • Generating new leads via online research, before scheduling pitches with each
Generating successful off-site SEO strategies for a range of high profile clients • Creating engaging content for my client’s blogs as well as for external influential websites and media outlets • Client meetings, pitches and catch-ups, usually involving presentations led in part by myself • Liaising with influential bloggers, industry insiders and media professionals • Conducting in-depth interviews with influential figures within industries such as fashion • Conducting research • Weekly brainstorms • Contributing to client proposals and SEO audits