About me

STRATEGIC LEADER: Award winning brand, creative and comms strategist. - Make things people want, rather than make people want things. - Memories are fragile, brands are substitutable, reach is king. - Feel lots, buy lots. Feel nothing, buy nothing. Collaborative, creative and commercial strategist. Stretchy, lateral and award-winning global experience. Inspirational team leader. 20+ years cross sector experience, combining creative agency comms strategy, client-side brand strategy and research agency insights. Both intuitive and rigorous in creating brilliant brand and integrated communication ideas that get culture talking and brands growing.

QuestionsProjectsExperienceTeam

Work history

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Strategic ConsultantKim Walker Consulting
Aug 2023United KingdomFreelance
Consulting - Projects for business, brand & creative strategy for brands, consultancies & creative agencies
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Head of StrategyM&C Saatchi Sport & Entertainment London
Jul 2022 - Jul 2023163 Clarence Rd, Lower Clapton, London E5 8EE, UKFull Time
An industry leading and award-winning creative passions agency • Proudest moment – Absolut “Choir” campaign with best ever results and Purpose & Drum Awards win • Awards – Absolut Choir - Purpose Awards & Drum Social Purpose Awards – Influencer, Celebrity & PR • Led strategy on key clients - Including Absolut, Amstel, Barclays, Kia, Old El Paso and Whoop • Led strategy on pitch wins – Including LEGO, Lynx, Malibu and Volleyball World • Built a dynamic specialist strategic function - Within the wider agency

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Skills

• Strategic Thinking
• Communication
• Brand Strategy
• Creative Strategy
• Team Leadership

Education

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BScUniversity of Bristol
Aug 1998Bristol, United Kingdom
Psychology Degree. 2,1.

Awards

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Purpose AwardsThe Purpose Awards
Absolut Choir - Purpose Awards
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Drum Social Purpose AwardsThe Drum Awards
Absolut Choir - Influencer, Celebrity & PR

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