Kimberlee Casaclang

Aspiring Creative

  • LocationLondon, United Kingdom


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About me


An adaptable and driven individual, possessing a keen willingness to grow and excel through practical hands-on experience. Always maintaining a positive and proactive approach; calm under pressure both internally and externally. Able to work independently and as part of a team. Interested in progressing and developing a career in the media and creative industry, particularly in the field of Account Planning or Media Planning. Carries great interest in campaign effectiveness across communication channels, and, building and retaining client relationships.



  • Design
  • Planning Strategy
  • Media Communication
  • Team Assistant
  • Team Collaboration
  • Planning Implementation
  • Admin Support
  • Brief Breakdown
  • Brief Analysis
  • Research Insight
  • Analysis Insights
  • Advertising Events Marketing PR Communications
  • Planning and Buying
  • Media Account Executive
  • Planning and Advertising

Work history


Paid Search Trainee Executive

Starcom Mediavest Group

Apr 2016 - Jul 2016
  • • Produced creative for Paid Search Ads i.e. Ad Copy and Sitelink Extensions, whilst adhering to creative guidelines • Daily budget checks; analysing overpacing and underpacing of budgets, providing suggestions to the team on where to equalise and accommodate spend to ensure budgets are aligned efficiently • Supported on weekly reporting, pulling the latest performance data from paid search media channels, including Adwords, Bing, and DS3 (DoubleClick) into respective reports within Excel • Analysed the performance of accounts in weekly reports and assisted in writing commentary • Planning, scheduling, and activation of search campaigns in Adwords Editor and Bing Editor • Optimised performance of accounts via Search Query Reports to obtain new relevant keywords, as well as negative keywords • Managed activation of campaigns for Lidl’s ‘Limited Time Event’ and ‘Food Expo’ weekly offers • Use of 3rd party bid management tools such as DoubleClick in tracking performance, and optimised


Creative Design Executive

Cushman Wakefield LLP

May 2014 - Dec 2015
  • As Creative Design intern at Cushman & Wakefield, I was responsible for the design of marketing materials including prints, brochures, digital campaigns and video content. The role required managing and coordinating duties across various projects, and working closely with business teams internally and externally to meet deadlines and execute projects in a fast-paced environment.


Sales Assistant

TK Maxx

Sep 2009 - Jul 2014
  • • Supported staff and maintained store • Provided a high level of customer service • Operated transactions of goods • Adapted to changing demands within strict time constraints


Volunteer Management Runner

Advertising Week

Mar 2014 - Apr 2014
  • • Guided both speakers and visitors to their designated areas • Port of liaison between 30 volunteers and event managers (team leader)


Photography & Runner

Social Media Week London

Aug 2013 - Sep 2013
  • • Point of contact for guests and speakers • Assisted with the brands’ social media platform activity


Event Runner

Digital Shoreditch Festival

Apr 2013 - May 2013
  • • Handled guest registration • Acted as usher and point of contact for guests • Distributed information guides and packs



BA(Hons) Graphic and Media Design in Advertising

London College of Communication

Aug 2009 - May 2012


    BTEC National Diploma Art Design in BTEC National Diploma in Art Design, AS Computing

    St. Francis Xavier 6th Form College

    Aug 2007 - Jun 2009


      9 Gcses (grades English Literature and Language (a), Art and Design (b), Mathematics (b), Science D

      Notre Dame Girls’ School

      Aug 2002 - Jun 2007