A creative and intelligent English Literature graduate, pursuing a career in Fashion Marketing and Writing.
Currently looking for work, but in the mean time am focusing on writing Fashion Content copy for my personal blog, with the hopes of building a current portfolio and pursuing a personal passion.
o Worked as part of a team of two to control the entire brand image, reporting directly to the Head of Creative. o Created daily graphics (using Photoshop) that were used to promote the clothes, website and brand across all social media channels. o Wrote product descriptions and managed editorial content on the website. o Created a weekly social media calendar; making or curating posts, and implementing, running and promoting social media competitions, resulting in a rise in new and returning customer engagement o In my first week, organised and ran a highly successful social media campaign, designing all graphics and daily competitions, which resulted in a substantial increase in our following and brand engagement. o Increased newsletter to website engagement since taking over the role, by conceiving a weekly calendar that included original, celebrity style steals, blogger of the week and shop the edit graphics. o Created reports on social metrics and translated them into actionable insights. o Developed and managed relationships with off-site social influencers (bloggers and minor celebrities). Implemented a more personalised, 'Instagrammable' service with hand written notes and branded wrapping. o Updated and maintained the website using Shopify.
o Managed the social content calendar, curated and created fun content, in line with our target market. Ensured frequency of posts, community growth and high engagement. o Performed market research, using other retailers, popular culture, topical news, and trend forecasting websites like WGSN, to identify and capitalize on key trends. o Created, delivered and evaluated social media campaigns that aligned with the commercial and strategic objectives of business and brand purpose. o Analysed and created reports on social metrics and translated them into actionable insights. o Collaborated with Buying Team to develop social media reports and create bankable, trend driven items.
An emphasis on Modern and Post-Colonial Literature.