Kimberley Pennell

Social Media Manager

  • LevelJunior
  • LocationReading, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Writer - Art Director

About me

A creative and intelligent English Literature graduate, pursuing a career in Fashion Marketing and Writing.

Skills

  • Fashion
  • Marketing PR
  • Art Direction
  • Copywriting
  • Editing
  • Social Media Marketing
  • Web Content
  • Excel
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Content and Media Writing
  • Copywriting

Companies I’ve worked with

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    Work history

    Currently

    Freelance Blogger

    N/A

    Feb 2016
    • Currently looking for work, but in the mean time am focusing on writing Fashion Content copy for my personal blog, with the hopes of building a current portfolio and pursuing a personal passion.

    2016

    Online Marketing & PR Executive

    Vesper Dresses

    Dec 2015 - Jan 2016
    • o Worked as part of a team of two to control the entire brand image, reporting directly to the Head of Creative. o Created daily graphics (using Photoshop) that were used to promote the clothes, website and brand across all social media channels. o Wrote product descriptions and managed editorial content on the website. o Created a weekly social media calendar; making or curating posts, and implementing, running and promoting social media competitions, resulting in a rise in new and returning customer engagement o In my first week, organised and ran a highly successful social media campaign, designing all graphics and daily competitions, which resulted in a substantial increase in our following and brand engagement. o Increased newsletter to website engagement since taking over the role, by conceiving a weekly calendar that included original, celebrity style steals, blogger of the week and shop the edit graphics. o Created reports on social metrics and translated them into actionable insights. o Developed and managed relationships with off-site social influencers (bloggers and minor celebrities). Implemented a more personalised, 'Instagrammable' service with hand written notes and branded wrapping. o Updated and maintained the website using Shopify.

    2015

    Social Media Manager

    Fable Farrow

    Jun 2014 - Dec 2015
    • o Managed the social content calendar, curated and created fun content, in line with our target market. Ensured frequency of posts, community growth and high engagement. o Performed market research, using other retailers, popular culture, topical news, and trend forecasting websites like WGSN, to identify and capitalize on key trends. o Created, delivered and evaluated social media campaigns that aligned with the commercial and strategic objectives of business and brand purpose. o Analysed and created reports on social metrics and translated them into actionable insights. o Collaborated with Buying Team to develop social media reports and create bankable, trend driven items.

    Education

    2015

    English Literature BA

    University of Reading

    Aug 2011 - Dec 2015
    • An emphasis on Modern and Post-Colonial Literature.