Hello. I'm Kimberley, and I hail from the shores of Auckland, New Zealand.
I've just moved to London, and am trying to get into the industry over here. Back home I worked my way up to a mid-weight Creative/Art Director role
at one of NZ's biggest advertising (FCB New Zealand).
I'm on the lookout for any opportunities in advertising, design or any creative industry, and can start work immediately.
Projects
- Welcome In - ANZ BankThe Insight: When it comes to our homes, us Kiwis have a real ‘everyone’s welcome’ attitude. So much so that we tend to treat our friends and neighbour’s homes just like our own. The Idea: To bring to life New Zealand's 'No invite necessary' culture through the newfound friendship of Arti & Oscar, firmly cementing the Kiwi home as the most welcoming of all. More TVCs, OOH, POS, Social to come
- NZ's Best Best Mate – Vodafone Mates 2016The brief: To do something massive to launch Vodafone's new youth sub brand Vodafone Mates. With a tiny budget, it needed to get youngsters talking about the new brand and its positioning around mateship. The idea: We set out to find New Zealand's Best Best Mate. Someone willing to maroon themselves on a tiny barge, so their mates could win an all expenses paid trip to Fiji. The longer they stayed, the longer their mates did. And the more horrible challenges they completed, the better the deal for their mates on holiday. We found Meg, the ultimate Good B. Who sat on a barge in Auckland harbour, amidst a weather bomb for 8 days, all for her mates. We teamed up with The Edge radio & TV station to bring the antics of Meg & her Fiji mates live to the nation all week long. Meg took over all of Vodafone's social channels, so Kiwis could interact with her directly. So while she was making the ultimate sacrifice for her mates, the nation became hers. Promo / Activation, PR, webisode series
- Love your Brain – Neurological Foundation of New ZealandThe insight: What comes to mind when you think of Valentine’s Day? The heart. But in actual fact, love comes from a chemical response in the brain and without a healthy brain there is no true love. The idea: So for Valentine’s Day 2014, we wanted to take over the day of 'the heart' to emphasise the importance of The Neurological Foundation’s work. By subverting the usual Valentine’s messages, and turning clichés on their head, we reminded people where true love really comes from. Outdoor, radio & DM Valentine's Day cards
- The Identity Stealing Banners – CSI:Cyber / Prime TVThe insight: It only takes one wrong click to become a victim of cyber crime. The idea: To launch the new CSI spin-off for Prime TV which delves into the dark side of the internet we created the 'Identity Stealing Banners'. The banners enticed people to enter a genuine Prime TV competition online, however we hid some sneaky details in the T&C's, which everyone agree to. We then surprised our participants with a retargeting banner which used their very own face in a dodgey looking spoof ad. We proved just how easy it is to give up your information and make yourself a target online, giving people a taster to the alarming world of cyber crime and CSI:Cyber.
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Work history
Creative Art Director
- Auckland, New ZealandFull Time
In the past 4 years at FCB I've worked my way up from being a Creative intern, to a junior Art Director, and now an Intermediate Creative (woohoo!)
Worked in partnership with an intermediate Copywriter. Together we were responsible for concept ideation, insights, execution, production and art direction for some of New Zealand’s biggest corporate, social and government clients
Worked across all media – traditional, digital, social, promo & activation, events, experiential & design
Experience with television and social content shoots, including 5x overseas television shoots for Air New Zealand (where I was the sole creative during the production)
Skills
- Art Direction Creative
- Art Direction and Copywriting
- Art Direction Design
- Concept Development Art Direction Branding
- Advertising Concepts
- Brand Concept
- Campaign Concept and Creation
- Advertising Campaign
- Campaign Production
Education
Bachelor in Design
- Auckland, New Zealand
Bachelor of Design, majoring in Graphic Design, minoring in Advertising Creativity.
AUT Head of School Award for Design 2012
AUT Academic Achievement Award 2012
AUT University Vice Chancellor’s Scholarship recipient (For Academic Excellence) 2010 - 2012
Ncea Level 3
- Auckland, New Zealand
Head Prefect 2009
Awards
AXIS Awards 2017
New Zealand's Creative Award show
Winners to be announced mid-March 2017.
Finalist:
Newspaper Single execution– NZ Fire Service – Made from Remains
Newspaper Campaign– NZ Fire Service – Made from Remains
Creative use of Media– NZ Fire Service – Made from Remains BEST AWARDS
Design Institute of New Zealand Best Design Awards 2016
Bronze – Colour category – 'The Drafties'
Finalist – Self Promotion category – 'The Drafties'+ Show more