Kiri Barker

Marketing & Operations Manager


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  • Digital Media
  • Events
  • Direct Marketing
  • Email Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history


Marketing & Operations Manager

Alice Castle Ltd

Sep 2014
  • Currently working with a start up insurance brokerage firm based in the City. They specialize in professional indemnity insurance for the professions. - Telemarketing – persuading prospects to complete and send their proposal forms - Staff management – recruitment and training of new telemarketing staff - Copy Writing – posters, web content, staff induction documents, and sales letters - Branding – develop concept, brief designer, manage print production process - Strategy – write marketing plan, develop customer journey process - Research – industry and market trends, customer preferences, - SEO – research search terms and apply to website, social media posts - Social Media – establish and maintain all social sites posting relevant ‘on brand’ posts


Marketing & Sales Manager


Aug 2012 - Aug 2014
  • - Client handling – quoting, up and cross selling, product and service enquiries - Digital marketing – eZine content, SEO, social media management - Write and proof read copy - eZine, website, promotional, tenders, job descriptions, brochure - Manage production of marketing material – flyers, postcards, and coasters - Product Management – assisting in determining pricing and product offers - Project management - develop project briefs, manage ceramic and workshop jobs to deadline - Research – Review new markets and target audiences for existing products and services - Event coordination - Plan and organize pop up shop and client events - Strategic partnerships – liaising with and developing new partners - Create and develop new systems to improve efficiency and effectiveness in company departments - Analyze and produce reports on data from sales - Represent the company at industry events


Digital Marketing Executive

The Fine Wine Delivery Company

Mar 2011 - Aug 2011
  • - Email marketing – drafting and designing daily email offers to database segments - Produced online wine video production – directing, assisting in content, set design, liaising with camera operator - Website and social media - Daily updating of sales offers and interacting with followers - Event coordination of in-store retail promotions - Attended Wine Spirit Education Trust course in Wine and Spirits


Marketing & Sales Manager

Belfast Exposed Photography Gallery

May 2009 - Mar 2011
  • - Devised and implemented the marketing plan - business development opportunities around photographic courses, in line with strategic objectives of the organization - Market research – conducted on existing and past students to assist in improving course offerings - Delivered improved organizational performance by setting new administrative systems in place - course sales paperwork, press file, petty cash, archive of marketing collateral - Manage and train part time staff and marketing interns - Managed photography course sales - Event co-ordination - exhibition openings, talks, debates and practical photography demonstrations - Written communications - advertising and marketing collateral copy, e-zine content, and edited press releases - PR - Successfully increase profile of the organization and its artists in local, national, and European media - Public liaison - leading group tours through the galleries and responding to public enquiries in person, email and over the phone - Developed and implemented effective E Marketing initiatives for the organisation - building online audiences through social media and frequently maintaining the website - Liaise with suppliers - stationary providers, hospitality for events, briefing designers, and coordinating print jobs


Marketing Executive

Source Photography Magazine

Apr 2008 - Jun 2010
  • (Part time role) - Implement marketing strategies to increase readership and sales - identifying and building strategic partnerships with photography organizations - Increase distribution networks - liaising & negotiating with distributors & retail outlets - Organize outreach initiatives - with secondary and tertiary institutions - Market research on existing subscribers to gauge satisfaction levels and identify area’s of further development


Marketing Coach

Haybury Marketing

Apr 2008 - Sep 2009
  • (Part time) - Evaluate and analyze existing organizational performance - Draw strategic conclusions, identifying opportunities for business growth - Lead clients through the marketing planning process and oversee the implementation of marketing strategies - Provide marketing support to clients in E marketing, drafting sales letters & copy for promotional material, manage & cleanse databases and telemarketing


Account Manager

ITS New Media

Aug 2007 - Aug 2008
  • - Web site field sales, including prospecting for new SME business - Conducted website reviews, and developed client proposals and quotes - Project management; taking client brief through design and development stage to project completion - Managed existing client relationships, identifying opportunities to sell add-on services - Frequently represented the company at business networking events


Advertising Sales Executive

The Irish News

Feb 2006 - May 2007
  • - Responsible for the rebrand of the Property section of the newspaper; brand identity, new editorial coverage, design & layout - Advertising field sales with existing client base and developed new, regular client base - Successfully exceeded monthly sales targets - Liaise with designers, production team, journalists and the finance departments - Experience in delivering presentations to clients and for staff training sessions


Advertising Manager

The Belfast Media Group

Nov 2004 - Feb 2006
  • - Manager of small team of staff on property and motor supplement and responsible for rebrand of supplement - Advertising field sales and telesales for five newspaper titles - Manage existing and new client relationships - Meet and exceed sales targets - Collate, write and proofread advertising copy, liaising with designers, production, editorial teams


Advertising Executive

The Examiner Newspaper

May 2003 - May 2004
  • - Manage existing, and developed new client relationships - Sell advertising space - Increase current advertisers expenditure - Meeting daily deadlines, collating and writing advertising copy



Digital Marketing

Chartered Institute of Marketing

Mar 2014 - May 2015
  • CAM


Marketing, Advertising PR

Queens University Belfast

Jul 2006 - May 2007
  • Marketing, Advertising & PR


Photography Major

University of Tasmania

Feb 1997 - Dec 1998
  • Bachelor of FIne Arts