About me

A marketer with over 12 year's of experience, I am able to create and manage compelling campaigns. I'm adaptable with a range of skills. I am a stickler for detail and an adept problem solver. I'm a dab hand at getting to grips with the tone of voice, adding a creative spin to a client brief, and I know the importance of delivering what's required on time, and on budget. >>> 30 something Scottish girl who moved to Italy in January 2018. Before that I'd lived in Scotland for most of my life, with a period in Glasgow for University, Edinburgh for work and before that, the Scottish Borders where I grew up. Between birth and the age of ten, my sister and I spent Autumn in Norway being homeschooled by my Mum, while Dad worked for a company in Central Norway. I firmly believe this influenced my love of culture, photography, the outdoors, different food and above all... Foreign supermarkets. I bloody love them. I graduated in Media and Comms ten years ago, during this time I worked as a Student Ambassador for both Red Bull and Nokia. After which I got a job at leading Scottish advertising agency, Leith. I worked on everything from creating partnerships with rural Scottish businesses to promote sexual health for the Scottish Government, to executing experiential and TV campaigns for IRN-BRU, Scotland's favourite carbonated drink. After two years at Leith I moved to Multiply a leading promotional marketing and digital agency. I worked on (and learned about) Scotland's other favourite - drinks - whisky and Tennent's Lager. I managed large scale experiential campaigns, UK-wide on and off pack promotions (meaning I'm your gal for T&Cs), NPD launches, social media campaigns, and I was a production manager for 15 videos for Canvas Holidays, which involved a twelve-day shoot in Europe. The move to Italy coincided with a new role in Brand and Business Development for the agency I've been with since August '11. I am now self-employed and work remotely in Napoli, with my colleagues based in Edinburgh, London, and Devon. We moved (my boyfriend and I) for a year initially, which has been extended to two years due to his contract. I work part-time teaching English to Italians (which means I'm a stickler for copy checking), and I also do a little content writing for outdoor pizza oven company, Ooni. I love living in Napoli, exploring the streets and practicing my ropey Italian, not to mention the food, beautiful beaches, and crystal clear sea.

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Work history

Brand Development DirectorMultiply
Aug 2011Edinburgh, United KingdomFreelance
I’ve been a member of the Multiply family for seven years and I’m really proud of the consistently brilliant work we produce for our clients. Multiply is an award winning integrated marketing agency founded in 2003, with a multitude of specialisms under our collective belts. We have insight, design, digital, social, shopper, brand and experiential experts. Multiply was born in Edinburgh, but we span London and the South West too. In my time as an account handler I’ve worked on OOH ads for Nurofen Express, led whisky tastings at Wilderness Festival for Highland Park, courted Chelsea Pensioners at Masterpiece Fair with The Macallan, cut cheese with the Master Cheese Grader at McLelland Creamery for Seriously Strong and set up a partnership with easyJet holidays for a Magners Cider on pack promotion. I moved from Account Handling into the world of Brand Development one year ago. I am responsible for the outbound and inbound marketing of Multiply; covering content creation and community management of our social media channels; web updates; project case studies; lead generation and communications. I’m pleased as punch to be shouting about my great colleagues and brilliant clients. If you want to find out more about Multiply, please drop me a note!
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Account ExecutiveThe Leith Agency
Sep 2009 - Aug 2011Edinburgh, United KingdomFull Time
Client List AG Barr, Scottish Government, See Me and News International Role Developed strong and lasting relationships with stakeholders and key influencers; presented campaigns and evaluations to clients; assisted with on location and pre/post production management (TV, radio, POS, print and special builds) and worked in partnership with external agencies to deliver integrated campaigns. Projects and Achievements Assisted with the planning and execution of campaigns for the Scottish Government. My role was partnership and experiential; building relationships with stakeholders relevant to campaigns and organising road shows. Day to day management of through the line campaigns for IRN-BRU. Inclusive of; script and TV production; managing client feedback; trade activation; liaising with the partner agencies to ensure integration. Managed quick turnaround TV and radio campaigns for News International. Five colleagues and I established a blog promoting Scottish music and producing events in conjunction with Edinburgh Hogmanay and Mountain Bike World Cup. Within one year and a budget of £1000, Leith Records provided 6058% ROI in PR value and won Best Self Promotion at the Scottish Advertising Awards 2010.

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Skills

• Copywriting
• Marketing
• Concept Creation
• Production Management
• Partnerships
• Proposal Writing
• Creative Campaigns
• Branding
• Promotional Campaigns
• Experiential