Work history
Content Marketing Strategist
London, United KingdomFreelance
My role here has been spent within a wonderful (and pretty incredible) marketing team.
Supporting them on their individual projects; social, website, content planning, PR and local marketing by taking each channel under review, making objective but informed suggestions to improve and connect the streams to incorporate one singular customer view.
Responsible for the development of the LEON app to improve customer loyalty, repeat transactions and value from proposal to fruition.
And integrating all data streams from the aforementioned channels into one CRM system that LEON can take and develop beyond my time, to grow their marketing as fast as their brand.
Marketing Project Manager
- London, United KingdomFreelance
My time here was spent within the Retail Marketing team. Supporting by taking on 'Project Berlin', a pretty massive task project managing the production of printed communications required by stores for all closing, newly refurbished and opening Currys, PC World and Carphone Warehouse sites across the UK.
All with the main objective to ensure customer communication and understanding was clear and new store openings were given the prominence they deserved.
"Kirsty joined the team as a freelancer working on a very challenging project. Kirsty was a great addition to our team and demonstrated excellent project management skills as well as a keen understanding of how to meet rapidly changing objectives and deadlines. Kirsty was a strong team player who adapted quickly to our ways of working, and also helped us to improve our practices. I look forward to working with Kirsty again in the future."
Sam Shephard, Retail Marketing Manager at Dixons Carphone (via LinkedIn)
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Skills
- Fashion
- Events
- Marketing PR
- Copywriting
- Presenting
- Account Management
- Brand Management
- Direct Marketing
- Marketing Strategy
- Project Management
- Social Media Marketing
- Relationship Management
- Powerpoint
- Content Management
- Content and Media Writing
Education
BA(Hons) Advertising and Marketing Communications 2:1
- Poole, United Kingdom
Through this course I was given the chance to learn more about the advertising world around me, than I ever expected. Having always been an extremely curious mind and constantly wanting to know what goes on behind the scenes (flashback to SMTV Live days!), a prospect unlikely ever to be satisfied, has intrigued myself further into this industry.
It is easy to make generic statements such as "advertising is all around us" but my course helped me truly understand the true context behind this statement. From units where I studied the history of advertising and its deep theoretical roots to being put into makeshift agencies, and given the role of account planner and suddenly pitching for business.
Having let go of my course and found my path into industry I am so thankful I have this background and know it will help me infinitely more than I ever expected as a wee undergrad.