A highly motivated, diverse and well rounded individual, who possesses creativity and an analytical logic. Relying on her experience, creative knowledge and understanding of client expectations and requirements, she is a capable and informed decision maker, who is confident to question and provide logical and successful alternatives to given projects. Whilst being able to think out side of the box creatively, she maintains an accurate and methodical approach to detail, ensuring communication and deadlines are adhered to at all times.
• Responsible for the briefing and managing of designers, suppliers and contractors for all window and in store material • Lead brain storming research sessions, for all seasonal window displays • Manage local budgets and negotiate suppliers marketing material costs • Ensure timely delivery of all Marketing and Communication material for head office and store implementation • Work with internal departments to ensure consistency across all marketing tools • Management of all in store POS, seasonal and core carrier bags from concept through to Production • Manage the prototyping and proofing of all window and in store display material and gain all internal approvals • Manage all in store POS, seasonal and core carrier bags from concept through to Production • Develop processing systems to simplify complex ordering methods • Work with local teams to launch seasonal model stores • Organise and participate in Window and catalogue studio shoots • Managed budget, spend and invoicing process • Monitored competitor activity trends and newness
• Actively involved in brand development to ensure the smooth running of branding and packaging process from brief through to print production • Responsible for managing range extensions to existing brands, liaising with buying teams for target audience and requirements • Briefing and managing external design agencies and global packaging suppliers • Achievement in establishing a new Product Branding and Packaging Department
• Planning and buying of local press and poster sites. Creating and maintaining Excel spreadsheets for each trading unit, detailing cost against budget. • Responsible for local and national ad positioning, ensuring quality and standout. • Monitoring of competitive activity, detailing, collaborating and archiving relevant material.
• Managing and leading internal production for new business pitches • Brand management of live west-end and national theatre productions including online and printed marketing material • Procure client liaison for new branded product design and associated marketing • Developing bespoke system set-ups and procedures for new and existing clients • Creating client briefs and channelling them to the appropriate design teams • Establishing production and delivery timelines with consideration to overall strategy for all entertainment projects • Aligning all aspects of production to the finished product • Preparing reports and chair the daily and/or weekly client progress meetings • Overseeing and managing of hired overflow staff and third party contractors • Tracking and accounting all components of the project for charging and billing • Managing ‘Quickcut’ workflow for all Target Media Group advertising • Decca Music Group, Sony Classics, Warner Classics & Jazz, EMI Classics, Target Media Group, Brilliant, Albion, Onyx, Medici Arts
Kent Institute of Art and Design England. BA (hons) course
Kent Institute of Art and Design England.
The Bradnourne School, Sevenoaks, Kent, England