Kloe Wu

Visual Designer

  • LocationLondon, United Kingdom


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About me


After the training of metadesign and critical thinking, my design practice and research aim to help people engage the relationship with food more deeply, to build up a more sustainable future food system. As a metadesigner, design is not only a tool to seek the solution, but also can be a seed to influence the system and the way we live.



  • Branding
  • Environmental Design
  • Corporate Identity
  • Print Design
  • Art Direction
  • Wayfinding Design
  • Brand Design
  • Brand Identity
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop

Work history


Coordinator Internship


Nov 2014 - Feb 2015
  • Support the new intervention of Platform-7, which is taking the place at the old HMV in economic center - city of London, execute and organize talk series on the topic of plastic waste, economic and insurance


Training Administrator

Chanel, Taiwan

Jan 2013 - Jun 2013
  • Provide training supports to the training manager, assist in training preparation to ensure Chanel image & standard are better achieved. Maintain / update training material of based on the information given by head office & regional office. And work with trainers to adapt the material to meet local needs. Assist in the training material translation.


Art Director

Fabraft Design Lab

Nov 2012 - Jun 2013
  • Proposed and build up the tone and manner of company image and identity. Propose and execute the proposal to client.


Visual Designer

Pauian Archiland

Aug 2009 - Aug 2012
  • Creative development, delivery and maintain core value of company, execute advertising campaign.


Visual Designer

Ding Ding Integrated Marketing Service Ltd

Nov 2008 - Jul 2009
  • Conceptualized and articulated the promotion campaign, to trigger target audience interest and purchase behavior.



Design Futures and Metadesign

Goldsmiths, University of London

Aug 2013 - Aug 2014
  • My degree aims at a systemic understanding of sustainability, applying design-led research to seek new solution opportunities within complex context. To build up a comprehensive design thinking and unique writing method, which includes mapping design proposal, their context and reflective designer role, via personal research, group work and lively project. Year 1 modules included metadesign, sustainability, culture and future change. - Future scenario and problem solving, managed analysis interrelationship between stakeholders and the opportunities for design contribution - Change agency and bisociation, utilizing collaborative group work to generate innovative ideas and impact on the change pattern