About me

I am a multi-hyphenate creative with 10 years of experience in Marketing & Brand for retail, hospitality, and lifestyle brands. I have a passion for visual storytelling for brands and creating compelling campaigns that cut through across multi-channel executions.

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Projects

• Social Content - Brisbane City - Food PhotographyFor 2.5 years I led the social content strategy for Brisbane City which included promoting all hospitality venues, bars and restaurants within the City. I led a social and content team to do monthly content shoots to create premium food photography assets.
• Today is Yours - Brand Campaign for Robina Town CentreTo launch the new brand for Robina Town Centre (QIC Global Real Estate) I led a brand project including bringing to life a fully integrated creative campaign: - Production - Creative Direction - Casting - Location Scouting
• Style Magazine Cover Shoot - Dining IssueTo promote the dining scene in Brisbane City, I led an editorial partnership with Style Magazine. - Copywriting - Casting - Creative Direction - Location Scouting
• Shop BNE CityShop BNE City campaign for Brisbane City - for this campaign I led: - Creative Direction - Production - Casting - Location Scouting
• McCain x Baga ChipzAgency: We Are Social Role: Assistant producer Client: McCain
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  Dine BNE CityCreative direction and production for Brisbane City's annual dining festival, Dine BNE City 2022. The festival brings together the City's best bars and restaurants for a month-long celebration of food from exclusive offers, experiences, and more.

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Work history

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Freelance CreativeSelf Employed
Dec 2021London, United KingdomFreelance
Clients - McCain - Westfield - TikTok - Lidl - Vodafone
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Senior Marketing ManagerBrisbane Economic Development Agency
Jun 2019 - Dec 2021AustraliaFull Time
Manage & deliver integrated brand and marketing strategy for The City of Brisbane

Skills

• Project Management
• Creative Production
• Production
• Creative Direction
• Brand Strategy
• Marketing Strategy
• Content Strategy
• Influencer Management
• Budget Management
• Social Media Marketing

Education

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CommunicationsQUT (Queensland University of Technology)
Dec 2008 - Dec 2012Brisbane, Australia
Marketing, Advertising and Public Relations