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  Adidas GlitchWe invited adidas football creators to help us co-create a new Glitch experience. We shaped an entire campaign around a three-way philosophical split which came to life through three self-named cliques: Focus, Riiisk and The Pack. D&AD Pencil Winner
• This is FootballTwo films for Amazon Prime Video as part of the premium documentary event series This is Football. The series explores the emotions, stories, passions and triumphs at the heart of the world’s most loved sport. It launched in August 2019 on Prime Video in more than 200 countries and territories worldwide. ‘Pride’ follows Iceland, the smallest country ever to have qualified, en route to the FIFA World Cup Finals. ‘Chance’ explores the pivotal role of luck and chance in football. @AmazonPri
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  Adidas GlitchCHALLENGE Adidas commissioned POSSIBLE to build a mobile first commerce only app for the launch of their new ‘urban’ football boot. The boot is aimed at street/league players, not football stars - and the experience needed to connect in the chosen channel with a cynical inner-city audience that isn’t swayed by celebrity sponsorship and the traditional marketing mix.

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