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Copywriting: Working to new brand guidelines, created SEO web copy, edited site content through CMS. Website SEO: Optimised web site components including headlines, slugs, meta tags.
Volunteering for charity that provides care and assistance to children in the UK and Nepal. Involved in every stage of the #SolidFoundations campaign. Created web copy for landing page, engineered CRM campaign, developed TOV, developed strategy for social campaign.
Copywriting: Wrote SEO web copy. Created DM emails for integrated #OurFuture and #ActionDay campaigns. Compiled and wrote weekly company newsletter. Edited and distributed using MailChimp CRM: Wrote procedural emails as well as outreach emails. Created drafts for split tests.
Copywriting: Created key word rich optimised web copy, proofread and edit all site content through CMS. Ensured compliance with brand guidelines by managing and implementing CSS. Kept site content fresh. Research: summarised company incorporation laws and procedures for over 50 international jurisdictions.