Kostas Karanikolas
Available

Kostas Karanikolas

Creative DirectorLondon, United Kingdom
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Pip Jamieson
Chaka Sobhani
Zara Bosman
Kostas Karanikolas
Available

Kostas Karanikolas

Creative DirectorLondon, United Kingdom
About me
Kostas is a seasoned digital native creative leader who has held global leadership roles at top digital, traditional and direct marketing agencies in the USA and the UK, such as Saatchi & Saatchi, Crispin Porter+Bogusky, BBDO, Rapp and R/GA, among others. Such a diverse background and experience have enabled him to take on an innovative approach to brand communications. The result often lies in the intersection of brand experience, participatory storytelling, and technology. Kostas has built his career on constantly evolving what works and discovering what’s next. He is the type of strategic leader who can identify and capitalise on the opportunities your organisation needs to stay ahead of the curve in the context of the industry’s transformation and ever-changing communications landscape.
Work history
    WPP logo
    WPP logo
    Global ECDWPP
     - London, United KingdomFull Time
    + Global Creative Lead of WPP/Team GSK driving the creative vision and performance of GSK’s Consumer Healthcare power brands worldwide. + Leading a large multidisciplinary 'Borderless' creative team structure across the WPP network of companies, developing innovative regional and global brand communications for Respiratory and Pain Relief category brands. + Re-staging global brand platforms through a series of multi-channel initiatives, digital innovation, engagement content and PR. From participatory storytelling and meaningful brand experiences to eCommerce, product design, omnichannel engagement/Shopper, smart DCO placement and meaningful CRM. + Agency C-suite partner to key client stakeholders.
    Saatchi & Saatchi logo
    Saatchi & Saatchi logo
    Global Creative DirectorSaatchi & Saatchi
     - London, United KingdomFull Time
    + Global Creative Lead across EMEA, NA, LA and IAA markets for P&G Fabric Care brands. + Drove the creative vision leading a 25+ multi-disciplinary creative team structure worldwide developing innovative regional and global campaigns for Ariel & Tide NA. + Frequently engaged with high-level clients to strengthen relationships and build trust. + Developed and supported Saatchi’s digital hub in Budapest to serve the P&G account globally. Built new, cross-functional, content creation units to support the brands' need for authentic always-on digital content. + Restaged global brand platforms through a series of multidisciplinary brand activation initiatives, participatory storytelling, digital innovation, engagement content, PR, eCommerce and seamless omnichannel experiences. + Reignited consumer interest and built brand equity across international markets. + Agency C-suite partner to key client stakeholders.
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Skills
  • Creative Direction
  • Integrated Marketing
  • Conceptual Development