A proven Brand Creative Leader with two decades of diverse industry experience. I bring the strategic acumen needed to identify and capitalize on the opportunities your organization needs to stay ahead of the curve in the context of the industry’s transformation and ever-changing communications landscape. I also have extensive experience in building and nurturing collaborative, creative-driven cultures that produce work that solves brand problems and makes it into the cultural conversation.
Throughout my career, I have successfully built global brands, strengthened business relationships, led creative and design departments, advised tech startups, and brought a high-level of entrepreneurial spirit with multidisciplinary expertise. I’ve built my career always on evolving what works and discovering what’s next. The result lies in the convergence of human-centric brand experiences, participatory storytelling and technology. My work has been honoured and recognised by industry awards and publications. I am a strategic thinker, a resilient brand creative and a big advocate of innovative experiences that are social and digital-centric. I believe great work stems from a truth, has humanity at its core, and is culturally relevant.
Dual Citizenship: EU & USA
Work history
Global Executive Creative DirectorManifest
London, United KingdomFull Time
* Lead the agency's unified creative culture, focusing on purpose-driven brand campaigns and experiences for positive global impact.
* Oversee creative operations across five offices, ensuring seamless collaboration.
* Establish clear and effective creative processes that inspire the best creative output.
* Guide teams in addressing key brand challenges with practical and impactful solutions.
* Foster creativity and empower teams to deliver 360 brand solutions, that include branding, ATL/TTL and PR activations with efficiency, efficacy, and ethics.
* Cultivate strong client relationships and seek creative opportunities that drive impactful results.
* Identify and capitalise on commercial opportunities through a strong creative reputation and strategic partnerships.
Global Executive Creative DirectorWPP
- London, United KingdomFull Time
* As Global Creative Leader at WPP/Team GSK, I drove the creative vision and performance of GSK's Consumer Healthcare power brands.
* Led a multidisciplinary 'Borderless' creative team structure across WPP network of companies, delivering impactful global brand campaigns for Respiratory and Pain Relief brands.
* Spearheaded global brand relaunches through multi-channel initiatives, digital innovation, omni-channel, activation and PR.
* Collaborated closely with key client stakeholders as an agency C-suite partner, fostering mutual growth and success.
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Skills
- Creative Direction
- Integrated Marketing
- Conceptual Development