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- Marketing Data Analyst for PRS for Music - Managing the marketing database for PRS For Music , - Planning, analysing and forecasting data at PRS For Music - Creating and Delivering marketing campaigns to prospective customers weekly - Economics Graduate - My final year dissertation project attained a 1st class , title " the effect of mergers and consolidation on the music industry" - Content management for youtube audiovisual channel
• Daily management of the database and campaign schedule • Manage relationships with data sources and potential new supplier • Advice to key stakeholders in assistance to the use of the data • Create and execute direct marketing campaigns • Analysing the results of the marketing campaigns and identifying new regions of penetration. • Using large datasets and advance excel methods to compiling, analysing and reporting . Achievements: • Successfully managed supported the purchase of new data supplier and managment of the relationship • Increase in the penetration of the market per campaign. • Develop email marketing campaigns in aspects of design and distributed successfully to potential customers
Responsibilities: • Liaising with artists I am interested in featuring on the youtube channel, to attain permission for their music content. • Create distinctive youtube videos with Adobe AfterEffect, Premier & Photoshop software. • Market the videos through social media sites (twitter, Facebook and tumblr) to create social engagement. Achievements: • Gained over 200,000 views without any outside media promotion • Featured artist before they gained mainstream attention such as: Lapsely , Shura, Loyle Carner & Dua Lipa.
• Reporting directly to the Managing director. Administration: • Assisting the Managing director with day to day administration tasks. • Researching and reporting potential new technologies for potential business opportunities • Scheduling transportation and hotels and developing artist campaign calendar. Marketing: • Working alongside the marketing manager assisting with online marketing strategy for client music release campaigns • Managing all the online content for client.
Title: The Effect of Mergers and Consolidation on the Music Industry. 7000 word research based project Used data analysis and statistical software STATA .