Kris Adu

Marketing Data Executive

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Projects

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About me

Marketing and Creative professional with experience in a variety of creative organisations , working in marketing , project management and analytics. - 1 years experience as a Marketing Data Executive - Created audiovisual content for youtube channel showcasing emerging music alongside distinctive artwork form the renaissance and baroque period , currently attained over 700,000 views. - Writing copy for music review on music site - www.ambitions of.com - Developed marketing campaigns for emerging artists, focusing on branding , new music development and live shows.

Skills

  • Marketing PR
  • Branding
  • Art Direction
  • Account Management
  • Administration
  • Market Research
  • Problem Solving
  • Project Management
  • Excel
  • Photoshop
  • Powerpoint
  • Word
  • Internal/external Stakeholders
  • Stakeholder Management
  • Planning
  • CRM
  • Copywriting

Work history

Currently

Marketing Data Executive

PRS For Music

Jan 2016
  • London, UK
  • Full Time
  • Working closely with the PPS Licensing team to assist with the day to day management of the marketing database and campaign schedule. Stakeholder Management: - Providing advice and assistance to key stakeholders and using the database to inform appropriate marketing activities. Email Marketing: - Full understanding of the marketing database, its limitations and challenges. - Working with the marketing team to plan the monthly campaign schedule. - Create direct and email marketing campaigns, run data counts and check data builds using the marketing database and monitor the quality levels of data fed back from campaigns. Administration: - Manage and execute campaigns (data processing, file transferring, live laser proofs and sign off) as well as monitoring the mailing schedule. - Filing campaign materials, managing, printing and producing stock items for campaigns - Own and develop a quality control/checking process ensure data is fit for purpose Reporting: - Using excel, with formulas, pivot tables and large data set to produce detailed reporting on the penetration of the market, the campaign performance/success and ROI.

Currently

Project Manager

Spinnup

Feb 2014
  • London, United Kingdom
  • Freelance
  • Spinnup is a music digital distributor, which allow artist to upload their music to all major online stores and keep 100% of the royalties. Spinnup is also a scouting network partnered with Universal Music. Scout /Resarcher Responsibilities: Stakeholder management • Reporting to the project manager and A&R team at universal publishing on artists discovered, monthly at meetings. Research • Listen to uploaded music on the digital platform for artist with potential. • Attend gigs / events to find new artists that can benefit from the exposure the platform can provide. Project management • Mentoring artist found on the platform in their musical development, co-ordinating all aspects of collaboration with producers. Marketing • Co ordinated photo-shoots for clients • Developed logos and artwork in line with the artist branding • Created press releases for Clients • Co ordinated live events for clients Achievements: • Music band crhoma EP campaign release. o Coordinated headline gig o Production of remix track o Acquire online online press promotion for the EP release

2016

Content Manager

Ambitions of

Sep 2014 - Jan 2016
  • Freelance
  • A&R: -Researching new emerging artists to feature weekly on the Youtube, Soundcloud and Wordpress pages - Co ordinate session singer songwriters and producers to develop new music to be featured Stakeholder Management: -Liaison with artist, management & PR companies on music features on the platform. Adobe Creative Studio: -Create music visual content for youtube channel with adobe Photoshop, Aftereffect and Premiere. Digital Marketing: -Promoting content across multi - social media channels ( Youtube, Twitter and Facebook).

2013

Marketing Intern

Level Entertainment

May 2013 - Oct 2013
  • Internship
  • Office Administration: -Assisting the Managing director with day to day administration tasks. -Supported in scheduling transportation and developing artists tour calendar. Marketing: -Working alongside the marketing manager assisting with online marketing strategy for client music release campaigns -Creating Press materials using adobe Photoshop -Supporting in management of the online content ( twitter, Facebook & Youtube) for clients. A&R: -Researching and reporting weekly potential emerging artist, producers and songwriters suited to the management company

Education

2014

Economics BSc

University of Essex

Sep 2010 - Jul 2014