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• Creating and owning a company-wide strategy for social media as a core marketing channel, including development of new platforms, regular content distribution and tone of voice • Working with the Marketing Director and other stakeholders (conferences and editorial) to develop and implement my three-stage social media strategy • Setting measurable objectives and targets for social. Regular analysis of metrics, using both social media and website tools (Sprout Social, Twitter and LinkedIn analytics and Google Analytics) to understand which content worked most successfully and to improve the ‘customer journey’ • 35% increase in Twitter followers across accounts and 77% increase in web traffic from social between April-December 2015 • Understanding where social fits into the sales and marketing process and tracking user activity to utilise a cross-channel marketing strategy • Implementation of new paid campaigns on Twitter and LinkedIn – from planning creative to targeting and analysis – to help drive ROI across all business functions
• Writing blog posts on recent sports technology and social media news, posted on the company website and sent out across social media platforms- Key topics included: Analysing the brand battle on social media between Nike and Adidas going into the World Cup. Discussing how social media has been utilized by the UFC to grow the sport. Finally, looking at how motion tracking technology has helped the NBA with fan engagement • Researching customer opportunities and keeping abreast of all innovations in the field of sports and social media- This included making football clubs aware of our Social Media Premier League leaderboard, and speaking with social media officers at clubs like Southampton and QPR in order to discuss their changing strategies • Developing and executing social media strategy for major clients, including helping 888sport trend in London and Mumbai with a FIFA World Cup campaign that increased market share by 4% and drove 156,000 web traffic referrals • Account management for ICC official sponsors, using analytics tools to drive a long-term fan engagement strategy, as well as planning a social media campaign for the 2015 Cricket World Cup which reached 94 million people and received 2 million interactions