Kristabel Penafuerte

Content Specialist

  • LocationDasmariñas, Philippines


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About me


I am a full-time Content Specialist and a part time Fashion Stylist based in Manila, Philippines.



  • Fashion
  • Marketing PR
  • Art Direction
  • Styling
  • Content Scheduling
  • Office
  • Powerpoint
  • Word
  • Digital Marketing
  • Content Writing
  • Fashion Marketing
  • Styling Photoshoot
  • Copywriter Online
  • Digital Marketing Social Media

Work history


Content Specialist

Stores Specialist, Inc

Sep 2014
  • Stores Specialists Inc. is a member of the Rustan’s Group of Companies and the exclusive franchisee of some of the finest international brands in fashion and lifestyle such as Lacoste, Gucci, Salvatore Ferragamo, Bally, Michael Kors, Prada, Burberry, Marc Jacobs and a lot more. • Provide content and execute digital marketing campaigns (promotions and features) for all SSI's brands on SSI Life's mobile app, web, and social media platforms Nine West | Steve Madden | Dune London PH | ECCO | Marks & Spencer | NARS | Bershka | Stradivarius | Pull & Bear | Vince Camuto | Oka-b | Stride Rite | MBT | Banana Republic | Massimo Dutti | Desigual | Radley | Samsonite | Tory Burch | Kenneth Cole | Superga | BCBGeneration | Aerosoles | Jessica Simpson | Superdry | Kurt Geiger | Lush | Fruits & Passion | Old Navy | Charming Charlie | Brooks Brothers | Armani Exchange | TWG | Armani Exchange • Coordinate with principals and marketing officers for the brands’ digital marketing campaigns • Manage the social media assets (Facebook and Instagram) of SSI brands Aerosoles | Stride Rite | Vince Camuto | Oka-b | Nine West | Steve Madden | MBT | Superga | Dune London | ECCO | Banana Republic | Pottery Barn | West Elm • Create and maintain a month worth of social media content calendar and posting schedule • Strategize content creation and execution for the brands' digital marketing campaigns • Coordinate with marketing officers for the branding and localizing of content materials • Create social media content and strategy for in-store events • Optimize content and timing of daily uploads • Responsible for the daily inquiry updates and faster responsive rate • Monitor trends and best practices in social media • Live streaming of press event via Instagram • Prepares post-press event report which includes social media posts and online articles released • Updating store locations posted on SSI Life e-commerce site • Prepares lifestyle images / still life editorials for SSI Life e-commerce site • Create reports on the statistics and effectiveness of campaigns



Mass Communication Minor in Print Journalism

St. Scholastica’s College Manila

May 2010 - Mar 2014



    GAP Icons

    • Won the first #GAPIcons Denim Styling contest


    Topshop #MeetYourNewJeans Styling Contest

    • Won Php 10,000 worth of shopping spree at Topshop Philippines for their #MeetYourNewJeans #IamMom social media contest