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One week work experience at Fujitsu to gain insight into internal marketing strategies within the company. To complete a project regarding a targeted campaign on a single social media channel with a restricted budget. For the project consideration needed to be observed regarding: - Which Fujitsu social media channel would be selected for the campaign and why? - What sort of campaign would be most effective on that channel? - Who would the campaign be aiming to reach? - How would the campaign encourage people to engage with the message and content? - How would the budget of £1000 be spent? - What results would the campaign be expected to reach? The aim of the project was to observe how well the campaign would be constructed with particular interest to how the limited budget would be spent. To promote Fujitsu's services and offerings into a particular industry sector, such as retail or around a particular capability such as security.
Social Media Analyst / Coordinator for a start up professional event company in order to create brand awareness and observe trends and promotions regarding the event. Conducting competitor reports through market research on social media searching across platforms such as Facebook, Twitter and Instagram. General maintenance of social media platforms such as answering any customer queries that arise. Updating information and sharing relevant content into order to create media awareness and promotions. Uploading digital media to promote events, giving customers information needed in order book tickets and to generate interest to the event. Creating campaign banners and posters to promote event to use across all social media platforms to provide information to create awareness. Gathering data from social media in order to present and observe the overall success of the event. Overseeing social media data from Hootsuite; the social media management dashboard. Generating blog posts to then be added to the website.
Worked with the visual merchandiser to improve store appearance to highlight a range of features and benefits to push sales of seasonal clothing. Overall customer service during and after sales to interact with customers on a personal level to provide for the customer.
Worked on projects to discover product analysis and gathered research on various ways to improve their ad campaigns while also undertaking research on the project to then feedback to senior members in order for them to use the data collected to progress with the project. Also worked with the HR department to create awareness to staff on the importance of time management to complete paperwork and profiles for the company. Similar to that when working with Lowe Profero Digital Marketing, gathering data for companies who work with DKLW Lowe for social media platforms. Throughout my time with DKLW Lowe, I was able to gain insight into different sectors of the company to understand an overview of the company and the responsibilities of prioritising tasks and the work involved regarding research and data collection for projects.
Worked across different sectors of the agency with various colleagues working on a set of diverse projects, working under the supervision of a senior members. Attended and participated in creative meetings to rebrand a client request, refined my ability to convey ideas as a creative individual. Attended 'kick off' meetings for a separate clients, tasked with collating data and research to developed my skills as an analyst. A highlight was to conduct competitor reports in order to present findings to a group within the meeting both in the 'kick off' meeting as well as outside being trusted with another task for European brands. Social media data analysis for a range of projects given by various team members. Throughout the placement it enabled me to project manage as there were several tasks given with different priorities.
I maintained working at Pets at Home throughout university to manage a steady paid grade to assist me throughout my studies with student fees. Through working at Pets at Home there were several extra curricular skill sets that I have acquired included: - Pet knowledge courses - Team building courses - Conducting customer workshops
Throughout my university degree I undertook a variety of different modules that enabled me to gain insights into: Feminism, Inequality in Education, 19th Century Literature, Children's Literature, Educational Identity, Narrative Literature
A Levels - English Literature, Drama, Art
8 B - D GCSE Grades achieved