Kristin Wright

Kristin Wright

Graphic DesignerHarrow, United Kingdom
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Kristin Wright

Kristin Wright

Graphic DesignerHarrow, United Kingdom
About me
Passionately creative professional with a proven track record designing for world-renowned Design, Media, Entertainment and Consumer Goods brands, looking to contribute to the success of an innovative, global creative agency or in-house team. A versatile technical specialist with an aptitude for both print and digital asset design, an eye for detail and advanced software skills, I take pride in seeing a well-researched idea through its entire lifecycle from concept to completion, or acting as brand guardian and following style guides to ensure that a company's story remains consistent across all artworked formats and channels. I work proactively, positively and collaboratively alongside stakeholders at all levels to meet client needs with a sense of humour, dedication, creative flair and imagination.
Projects
  • DOWN IN SPLENDOUR// Branding & Social Media Assets
    DOWN IN SPLENDOUR// Branding & Social Media AssetsClient: Down In Splendour (band) Brief Emerging alt-rock band Down In Splendour needed a logo and distinctive identity which set them apart from other bands playing London’s saturated music circuit. This would play a key role in developing a multi-channel following, eventually translating into footfall at their gigs. Named after a song by New Zealand band Straitjacket Fits, the logo had to reflect the emotive quality of their music and not be obscured by the musicians or equipment on stage. Solution Taking inspiration from the stock photo provided by the band and focussing on the elegance of the word “Splendour”, a logo was designed in Adobe Illustrator to fit around the central figure, with particular attention paid to shape and typography. The logo and photo were then rolled out across promotional CDs, retouched in Photoshop to fit the screen dimensions behind the venue’s stage, and re-artworked as social media assets to promote the band’s upcoming gigs and Facebook events.
Work history
    Digital Asset Manager
     - 
    Digital Asset Management / Consultancy Short-term contract providing Digital Asset Management (DAM) consultation to the Ark Communications team. • Researched, recommended and helped to implement a DAM system which would organise the team’s vast catalogue of photos, video, audio and other multimedia assets, thus saving them time and drastically reducing their workload • Recommended and documented an open source, charity-oriented software solution which met the team’s needs in a cost-effective manner • Future-proofed the system so that assets could eventually be accessible to all stakeholders across Ark’s 31 academies and international operations • Communicated effectively and proactively with a range of staff at all levels, including the Head of Creative & Digital, other internal departments and contracted IT personnel
    Social Media Designer, Moderator (l’oréal and Sony
     - 
    Social Media Asset Design / Social Media Moderation Permanent and freelance positions across the company’s CBBC, L’Oréal, Sony and Zipcar accounts. • Provided creative input whilst adapting to a broad range of styles and tones • Collaboratively responded to feedback from internal and external stakeholders • Implemented best practices and quality control over artwork designed for web output • Observed production schedules and delivered completed designs to deadline • Exercised judgment in moderating children’s comments on the CBBC website, adhering to child protection protocols
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Skills
  • Events
  • Theatre
  • TV
  • Visual Arts
  • Print Design
  • Retouching
  • Exhibition
  • Experiential
  • Design
  • Environment
  • Illustrator
  • Indesign
  • Photoshop
  • Acrobat Pro
  • Asset Design