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Passionately creative professional with a proven track record designing for world-renowned Design, Media, Entertainment and Consumer Goods brands, looking to contribute to the success of an innovative, global creative agency or in-house team. A versatile technical specialist with an aptitude for both print and digital asset design, an eye for detail and advanced software skills, I take pride in seeing a well-researched idea through its entire lifecycle from concept to completion, or acting as brand guardian and following style guides to ensure that a company's story remains consistent across all artworked formats and channels. I work proactively, positively and collaboratively alongside stakeholders at all levels to meet client needs with a sense of humour, dedication, creative flair and imagination.
Print Design / Large Format Theming Design / Retail & POS Design / Brochure & Presentation Design / 3D Visualisation Ongoing freelance design for Merlin Entertainments’ visitor attractions across Europe, Asia and the USA, including world-renowned brands such as Madame Tussauds, Sea Life and LEGOLand • Generated thoroughly-researched creative concepts for retail and theming graphics based on architects’ plans, showcasing prominent figures in Asian and European culture • Adhered to style guides for global IPs (eg. LEGO, Dreamworks’ Ice Age, Disney/Marvel Avengers, Disney/Lucasfilm’s Star Wars) and sourced copyright-cleared images to use in artwork • Artworked print-ready retail/POS graphics for Madame Tussauds’ gift shops, maintaining consistency within an established international format • Provided additional design support to the Studios team (eg. InDesign presentations for LEGOLand California & Windsor, theming booklets for MT Delhi, Orlando & Singapore and 3D Sketchup visuals) • Successfully collaborated with creative leads, architects, freelancers and other stakeholders across time zones and at all levels of seniority
Digital Asset Management / Consultancy Short-term contract providing Digital Asset Management (DAM) consultation to the Ark Communications team. • Researched, recommended and helped to implement a DAM system which would organise the team’s vast catalogue of photos, video, audio and other multimedia assets, thus saving them time and drastically reducing their workload • Recommended and documented an open source, charity-oriented software solution which met the team’s needs in a cost-effective manner • Future-proofed the system so that assets could eventually be accessible to all stakeholders across Ark’s 31 academies and international operations • Communicated effectively and proactively with a range of staff at all levels, including the Head of Creative & Digital, other internal departments and contracted IT personnel
Social Media Asset Design / Social Media Moderation Permanent and freelance positions across the company’s CBBC, L’Oréal, Sony and Zipcar accounts. • Provided creative input whilst adapting to a broad range of styles and tones • Collaboratively responded to feedback from internal and external stakeholders • Implemented best practices and quality control over artwork designed for web output • Observed production schedules and delivered completed designs to deadline • Exercised judgment in moderating children’s comments on the CBBC website, adhering to child protection protocols
Prop Graphic Design / Art Direction / Motion Graphic Design • Artworked printed prop graphics to support the Director’s scripted studio links, liaising with external printers and the BBC’s broadcast partners to obtain design assets. • Maintained an illustrative style appropriate to the CBBC audience of 6-12 year olds and CBeebies audience of 0-6 year olds • Designed animated title sequences for a commemorative charity video, contributing to final broadcast output alongside CBBC directors and external editors • Jointly art directed a series of three short music VTs featuring CBBC and Blue Peter presenters, managing budgets and tight schedules • Assisted freelance photographers with presenter photo shoots • Mentored colleagues outside of work hours to bring their Photoshop skills up to speed • Live studio running - set dressing, operating props/puppets on set and ad hoc performances • Maintained flexibility regarding job roles and availability, due to the changing nature of Television
ATL/BTL Advertising / Retail POS Design / Marketing Material Design / Content Management System Updates / Web Asset Optimisation / Brand Management / Copywriting In-house position designing marketing materials and press adverts to promote the company’s range of greeting cards, giftwrap and stationery. • Prepared greeting card artwork for print, indicating special treatments such as die cuts, flittering and embossing • Retouched, web-optimised and uploaded product pack shots and web graphics via a bespoke CMS • Designed in-house marketing materials (eg. order forms, price lists, posters and other sales aids) • Artworked client-led ATL and BTL marketing initiatives (eg. press adverts, posters and flyers) • Acted as brand guardian, approving logo use and ensuring that design guidelines were adhered to • Supervised an agency freelancer and made business-critical decisions in the Graphic Designer’s absence • Communicated with printers, internal departments and head offices in the UK, USA and Australia to deliver timely and effective results