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• Created fashion magazine from concept to on shelf publication stocked in 20+ countries • Style main editorial fashion shoots • Following sales figures and sales marketing strategy with our distributors • Representing the magazine at international fashion weeks • Overseeing social media to include fashion/ art/ trends/ photography and cultural content • Commissioning of photographers/ stylist and HMU teams • Booking models – going to model go sees etc. • Fostering advertising relationships with luxury brands • Working with publicists to secure celebrity talent • Working with luxury PR’s and designers to secure clothing • Commission interviews/ writers suitable to the voice of The Ingénue
• Assisted in starting the publication • Extensive research into shoot concepts • Style main fashion stories • Overseeing the Fashion Assistants and Interns • Researching emerging talent • Communicate with luxury designers and PRs to liaise and organize looks for shoots • Attend press days to represent the magazine and source for upcoming editorial
• Freelance styling for brand lookbooks and E-commerce • Freelance styling for advertising campaigns • Freelance styling for fashion shows at New York and London fashion week • Freelance styling for brands in-house events and functions: Swarovski / Topshop etc.
• Stylist assistant to Leith Clark • Style main fashion stories • Attend fashion shows and follow current trends • Communicate with designers and PRs to lease and organize looks for shoots • Attend press days to represent the magazine and source for upcoming editorial • Oversee social media • Consistent communication with advertisers
• Extensive research for new projects including collaborations with suppliers and department stores • Sourcing potential clients in Europe and Internationally • Visiting existing clients to document current trade market and individual sell thrus • Ensure quality distribution through visual merchandising and images etc. • Management of showroom sales team for Red Label and Man lines • Managing strategic accounts, corners and franchises: optimization of revenue by product line (restocking, exchanges) • Negotiation of purchase conditions and monitoring client’s payments • Order administration (with numerous suppliers) management of inventory and sales analysis • Illustrator technical drawings and image design • Organisation of event and showcases; primarily fashion shows in London Paris and Milan • Brand and specialized training sessions for staff, dept. stores, corners and franchisees • Develop collections with designers based on previous sales figures