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Krupali Parekh

Graduate

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Projects

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About me

An ambitious articulated professional with experience in various media forms. From working in communications, marketing, social media, copywriting, administration, editorial and in creative environments, I am passionate about helping organisations gain recognition through anything visual and digital. With strong communication skills and a high attention to detail, I can execute projects effectively and bring outstanding results. I am confident in using Microsoft Office and Adobe Creative Suite. I also have basic proficiency in French and Spanish.

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Skills

  • Creative Direction
  • Digital Journalism
  • Social Media
  • Marketing
  • Communications
  • Editorials
  • Copwriting
  • Adobe Premiere Pro
  • Adobe Photoshop
  • Photography

Work history

2017

Director - Film

Travel

Jun 2017 - Sep 2017
  • Greece
  • Full Time
  • I Directed, Presented and Produced a Travel video on Crete, Greece. In this role, I pitched content ideas and generated stories, communicated with international leads to source content and travelled to Crete and Santorini to film content. Also, I maintained the financial budgets for the travel video alongside commissioning and scoping the production process. During post-production, I edited the video using Adobe Premiere Pro.

2017

Apr 2017 - Jun 2017
  • Coventry, United Kingdom
  • Full Time
  • As an Editor, I directed the content for the publication, wrote feature articles and created the magazine using InDesign, managed strategic plan preparation for advertising and editorial departments, and implemented a new creative vision and strategy for the publication. Also, maintained a high attention to detail in a deadline driven environment and complied with ethical codes of practice and legal guidelines.

2017

Jan 2017 - Apr 2017
  • Coventry, United Kingdom
  • Full Time
  • The Global News Relay is a broadcast journalism project where 17 universities collaborate on a 4-hour-long news segment. I managed the project for Coventry University and supervised a team of ten including a deputy manager, administrator, videographer and seven reporters. Also, I mentored and motivated reporters to write fair yet captivating stories whilst establishing credibility, generated and maintained project timelines and financial budgets, and developed strong relationships with the local community and international journalists.

2016

Marketing Assistant

East Winds Film Festival

Apr 2016 - May 2016
  • United Kingdom, Coventry
  • Internship
  • In this role, I formulated and executed online digital marketing initiatives on social media resulting in a 10% increase in engagement within one month whilst exceeding targets. Also, I organised and attended events such as receptions and exhibitions, and produced promotional marketing materials, including leaflets, posters, flyers and e-newsletters. Moreover, reported on the performance of digital and marketing activity and worked with the sales team to maintain and update pricing lists.

2016

Creative Entrepreneurship

Coventry University

Oct 2015 - Jan 2016
  • Coventry, United Kingdom
  • Freelance
  • In this role, I charted creative business ideas and identified its market potential. This included considering the legal status and generating an intensive business plan to execute, administering the complete budget (income/expenditure), applied a strong branding strategy for creative start-ups and developed creative direction for the business.

2015

Sales Marketing Assistant

Middle Eastern Film Festival

Mar 2015 - Mar 2015
  • Coventry, United Kingdom
  • Freelance
  • In this role I distributed promotional marketing material and maxmized sales by 30% due to being a top sales performer. Furthermore, I developed and maintained the administrative process to achieve organisational objectives as well as to improve accuracy and efficiency, and provided regular feedback to Marketing Manager and assisting them in developing and implementing sales/marketing strategies.

2013

Brand Strategist

Student's Design Agency

Oct 2013 - Dec 2013
  • Coventry, United Kingdom
  • Freelance
  • In this role, I devised a unique brand voice ensuring it is consistent and effective. This included evaluating new media opportunities for alignment with client goals, target demographics, geographic area of focus and available budgets. Also, I performed market research to define client targets, authored creative briefs and worked on creative development from logos to the colour scheme, and considered intellectual property and implemented this into our brand strategy.

Education

Currently

MA in Global Journalism

Coventry University

Sep 2017
  • Coventry, United Kingdom

2016

BA (Hons) Media and Communications

Coventry University

Sep 2013 - Jul 2016
  • Coventry, United Kingdom

Awards

2015

Adobe Certified Associate: Visual Communications in Photoshop

Adobe