Ksenia Kolchina

Central Marketing & Publicity Manager

  • LocationUnited Kingdom

About me


I am a communications and business development professional with over 6 years of international experience in building A-list media and entertainment properties. My industry expertise is built through success stories that span broadcast media, consumer electronics, digital content and online platforms. I have successfully launched and developed flagship and niche entertainment brands on highly competitive markets, translating marketing and PR strategy into company’s growth and expansion. Running digital communications from the head office, I have developed Group’s vision and strategy in social media and online marketing, growing key brands' digital footprint across EMEA. Data-driven strategist, I have commissioned and facilitated innovative audience studies and have a hands-on knowledge of market research and online data analytics. Leading large-scale? communications projects across departments and international offices, I have built synergies between teams and business divisions internally, as well as strong partnerships with key business partners. Having a passion for innovation and technology, I am consulting a number of digital startups across Europe on positioning, marketing strategy and PR. I am continuously following industry's latest advancements through best-class training, international conferences, tech workshops and courses. A regular speaker and presenter, I am keen to share my best practices and insight.



  • Marketing PR
  • Campaign Planning
  • Rebranding
  • Strategic Operational Planning
  • Qualitative Research
  • Brand Development and Management
  • Event Magagement
  • Positioning
  • Digital Communication Strategy
  • Intergrated Marketing
  • Market Competitive Analysis
  • Content Promotion
  • B2B B2C
  • Social Media Content Management
  • Corporate Brand Management

Work history


Digital Communications & Brand Manager

Modern Times Group MTG UK Ltd

Jan 2016
  • Modern Times Group is an international media and entertainment company that operates TV, radio, multi-channel networks, online publishing, content production and distribution, as well as eSports businesses. I have joined Corporate Communications team after MTG's rebrand and organisational transformation to build and manage digital communications on a group level in this newly created role. Key areas I am developing are: - Corporate brand building and management - Official websites (UX, content and design) - Social Media communities (corporate, as well as for a number of international services and products) - Group intranet (Jive) and internal communications (best practices sharing between international offices and businesses, corporate story-telling, internal communities management) - Corporate speakers and experts participation in industry events (trade and consumer) I am also part of Corporate Responsibility team that produces annual reports on business sustainability for internal (investors, shareholders) and external audiences. Member of Charity Committee, MTG Give


Central Marketing, Publicity Manager and Europe

Modern Times Group MTG Ltd

Sep 2011 - Dec 2015
  • Modern Times Group MTG (previously Viasat) is one of the largest digital entertainment companies with media houses in 10 countries and a portfolio of channels and digital platforms in over 140 countries. Part of the MTG Creative management team, I am managing content promotion and channels development for a number of terrestrial and pay channels across Europe and Africa, as well as for on demand platforms (AVOD, SVOD & TVOD). - Developing integrated campaigns with the leading global production studios and distributors (Sony, Disney, Fox, NBC Universal, BBC Worldwide, iTV Studios, Fremantle Media, Endemol Shine, CBS, Warner Bros., HBO and more) across EMEA; - Building content brands, including Jamie Oliver, MasterChef, X Factor, Fast & Furious, The Blacklist, Empire, The Simpsons and more, - Facilitating press coverage for A-list entertainment properties, including Academy Awards, through international PR agencies, journalists and stringers; - Working with international talent (TV, movie and music), bloggers and opinion leaders; - Launching and developing channels and content distribution platforms throughout their life cycle; - Heading the New Media work group that develops company's social media strategy across EMEA; - Co-developing and promoting content related games and apps; - Developing web platforms, including consumer websites, b2b asset delivery sites and internal asset sharing platforms; - Supporting sales and business development teams in revenue growth and expansion; - Facilitating strategic brand partnerships and sponsorship projects (including film institutes, Apple TV and Google Chromecast); - Leading large-scale marcomms projects across departments and international offices; - Commissioning market research and innovative consumer insight studies; - Setting up marketing teams for new media businesses in emerging markets; - Managing international trade marketing and consumer events. I am also a Member of corporate Charity Committee, MTG Give


International Brand Partnership

Discovery Communications Inc

Mar 2011 - Sep 2011
  • Part of Discovery Network's Ad Sales division, International Brand Partnership team is dedicated to developing bespoke Advertiser Funded Programmes (AFP) and large-scale brand extension campaigns globally. As a key member of the growing team, I have contributed in: - Developing brand partnership solutions across Europe and Asia with major global and local brands (Honda, Samsung, Emirate Airlines, Qatar Airlines, etc.) - Developing integrated marketing campaigns with the leading media agencies in the UK, Europe and Asia - Facilitating campaign planning, tracking and post-campaign analysis. While in this role, I've completed training courses in negotiations, presenting and campaign planning


Marketing Manager, Emerging Markets and EMEA

Discovery Communications Inc

Mar 2010 - Mar 2011
  • Being a member of the marketing team of only two people when the company just entered Emerging Markets, I have aided in developing Discovery Networks portfolio of brands in CEE, and played a key role in launching TLC, a new flagship channel for the female audience. - Managed content promotion and brand building campaigns across Emerging Markets; - Developed and facilitated the launch of the new TV brand (TLC) in Russia and CEE; - Planned and facilitated ad sales marketing activities aimed at increasing advertising sales across the family of channels; - Supported sponsorship campaigns for high profile clients, including Garnier, Gillette and more; - Planned and facilitated affiliate (trade) marketing activities across emerging markets, aimed at increasing channels' distribution and reach; - Designed and launched first B2B platform for ad sales clients and agencies; - Produced and managed international trade and consumer events.


Project Manager & Marketing


Apr 2007 - Aug 2008
  • M.video (MVID) is a listed company, the largest consumer electronics retailer in Russia and the only publicly traded company in its market and sector. As a Project Manager, I reported to Marketing Director and the Board and run a work group across multiple departments, including legal, finance, retail, customer service and creative production. I have successfully launched a new product on the market and developed a first loyalty programme in the company, supported by a newly developed CRM system and facilitated by Oracle Siebel and Sputnik Labs. I have managed the project throughout its life cycle, from the concept inception to the full implementation and launch, on time and within the set budget. The design and the product promotional plan have been awarded with “CRM Project of the Year"?.


News Editor

Channel One Russia Worldwide

May 2004 - Apr 2007
  • Channel One is a leader of terrestrial television in Russia, CIS and Baltics As a news editor intern I've been working in a newsroom on international and national coverage for the evening news



Graphic Design

University of the Arts, London

Mar 2012 - May 2012
  • Short Course


Advertising Marketing Communications

Bournemouth University

Sep 2008 - Jul 2009
  • The Media School


Multimedia Journalism Public Relations

Lomonosov Moscow State University

Aug 2003 - Jul 2008
  • The Media School



MTG UK Awards

  • Winner in 'Observe the Outside' category


In-House Marketing Team of the Year


  • Promax Europe Grand Prix https://www.promaxbda.org/awards/past-awards/2012/promaxbda-europe-awards


CRM Top Awards

  • Best CRM Project of the Year