Ksenia Kolchina

Group Digital Communications & Brand Experience Manager

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  • LevelMid Level
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Production & Project Manager - Publicist

About me

I am a communications and business development professional with over 6 years of international experience in building A-list media and entertainment properties. My industry expertise is built through success stories that span broadcast media, consumer electronics, digital content and online platforms. I have successfully launched and developed flagship and niche entertainment brands on highly competitive markets, translating marketing and PR strategy into company’s growth and expansion. Running digital communications from the head office, I have developed Group’s vision and strategy in social media and online marketing, growing key brands' digital footprint across EMEA. Data-driven strategist, I have commissioned and facilitated innovative audience studies and have a hands-on knowledge of market research and online data analytics. Leading large-scale? communications projects across departments and international offices, I have built synergies between teams and business divisions internally, as well as strong partnerships with key business partners. Having a passion for innovation and technology, I am consulting a number of digital startups across Europe on positioning, marketing strategy and PR. I am continuously following industry's latest advancements through best-class training, international conferences, tech workshops and courses. A regular speaker and presenter, I am keen to share my best practices and insight.

Skills

  • Marketing PR
  • Campaign Planning
  • Rebranding
  • Strategic Operational Planning
  • Qualitative Research
  • Brand Development and Management
  • Event Magagement
  • Positioning
  • Digital Communication Strategy
  • Intergrated Marketing
  • Market Competitive Analysis
  • Content Promotion
  • B2B B2C
  • Social Media Content Management
  • Corporate Brand Management

Work history

Currently

Digital Communications & Brand Manager

Modern Times Group MTG UK Ltd

Jan 2017
  • Full Time
  • Modern Times Group is an international media and digital entertainment company that operates TV, radio, social media influencers (MCNs), online publishing, content production and distribution, as well as esports and mobile games businesses. I joined Group Communications team after MTG's re-brand (which I was part of) and organisational transformation to manage MTG's brand and digital communications in this newly created role, with an ambition to build a leading global digital entertainment brand and MTG's image as an employer of choice in media and tech. Key areas I am developing are: - Corporate brand storytelling (brand communications strategy) and brand alignment globally - Creative production and brand assets management - Digital communications strategy - Corporate website (UX/UI development, copy writing and SEO) - Social Media strategy and reporting, digital content production and communities management - Group intranet (Jive) development and communities management. I am also part of Corporate Responsibility team that produces annual reports on business sustainability for internal (employees, investors, shareholders) and external audiences, highlighting MTG's efforts in promoting gender equality, diversity, green agenda and doing business with integrity.

2015

Central Marketing, Publicity Manager and Europe

Modern Times Group MTG Ltd

Oct 2011 - Dec 2015
  • Full Time
  • Modern Times Group MTG (previously Viasat) is one of the largest digital entertainment companies with media houses in 10 countries and a portfolio of channels and digital platforms in over 140 countries. Part of the MTG Creative management team, I am managing content promotion and channels development for a number of terrestrial and pay channels across Europe and Africa, as well as for on demand platforms (AVOD, SVOD & TVOD). - Developing integrated campaigns with the leading global production studios and distributors (Sony, Disney, Fox, NBC Universal, BBC Worldwide, iTV Studios, Fremantle Media, Endemol Shine, CBS, Warner Bros., HBO and more) across EMEA; - Building content brands, including Jamie Oliver, MasterChef, X Factor, Fast & Furious, The Blacklist, Empire, The Simpsons and more, - Facilitating press coverage for A-list entertainment properties, including Academy Awards, through international PR agencies, journalists and stringers; - Working with international talent (TV, movie and music), bloggers and opinion leaders; - Launching and developing channels and content distribution platforms throughout their life cycle; - Heading the New Media work group that develops company's social media strategy across EMEA; - Co-developing and promoting content related games and apps; - Developing web platforms, including consumer websites, b2b asset delivery sites and internal asset sharing platforms; - Supporting sales and business development teams in revenue growth and expansion; - Facilitating strategic brand partnerships and sponsorship projects (including film institutes, Apple TV and Google Chromecast); - Leading large-scale marcomms projects across departments and international offices; - Commissioning market research and innovative consumer insight studies; - Setting up marketing teams for new media businesses in emerging markets; - Managing international trade marketing and consumer events. I am also a Member of corporate Charity Committee, MTG Give

2011

International Brand Partnership

Discovery Communications

Mar 2011 - Oct 2011
  • Full Time
  • Part of Discovery Network's Ad Sales division, International Brand Partnership team is dedicated to developing bespoke Advertiser Funded Programmes (AFP) and large-scale brand extension campaigns globally. As a key member of the growing team, I have contributed in: - Developing brand partnership solutions across Europe and Asia with major global and local brands (Honda, Samsung, Emirate Airlines, Qatar Airlines, etc.) - Developing integrated marketing campaigns with the leading media agencies in the UK, Europe and Asia - Facilitating campaign planning, tracking and post-campaign analysis. While in this role, I've completed training courses in negotiations, presenting and campaign planning

2011

Marketing Manager, Emerging Markets and EMEA

Discovery Communications

Mar 2010 - Mar 2011
  • Full Time
  • Being a member of the marketing team of only two people when the company just entered Emerging Markets, I have aided in developing Discovery Networks portfolio of brands in CEE, and played a key role in launching TLC, a new flagship channel for the female audience. - Managed content promotion and brand building campaigns across Emerging Markets; - Developed and facilitated the launch of the new TV brand (TLC) in Russia and CEE; - Planned and facilitated ad sales marketing activities aimed at increasing advertising sales across the family of channels; - Supported sponsorship campaigns for high profile clients, including Garnier, Gillette and more; - Planned and facilitated affiliate (trade) marketing activities across emerging markets, aimed at increasing channels' distribution and reach; - Designed and launched first B2B platform for ad sales clients and agencies; - Produced and managed international trade and consumer events.

2008

Project Manager & Marketing

M.video

May 2007 - Sep 2008
  • Full Time
  • M.video (MVID) is a listed company, the largest consumer electronics retailer in Russia and the only publicly traded company in its market and sector. As a Project Manager, I reported to Marketing Director and the Board and run a work group across multiple departments, including legal, finance, retail, customer service and creative production. I have successfully launched a new product on the market and developed a first loyalty programme in the company, supported by a newly developed CRM system and facilitated by Oracle Siebel and Sputnik Labs. I have managed the project throughout its life cycle, from the concept inception to the full implementation and launch, on time and within the set budget. The design and the product promotional plan have been awarded with “CRM Project of the Year"?.

2007

News Editor

Channel One Russia Worldwide

Jun 2004 - May 2007
  • Internship
  • Channel One is a leader of terrestrial television in Russia, CIS and Baltics As a news editor intern I've been working in a newsroom on international and national coverage for the evening news

Education

2012

Graphic Design

University of the Arts, London

Mar 2012 - Jun 2012
  • Short Course

2009

Advertising Marketing Communications

Bournemouth University

Oct 2008 - Aug 2009
  • The Media School

2008

Multimedia Journalism Public Relations

Lomonosov Moscow State University

Sep 2003 - Aug 2008
  • The Media School

Awards

2013

MTG UK Awards

MTG

  • Winner in 'Observe the Outside' category

2012

In-House Marketing Team of the Year

PromaxBDA Europe

  • Promax Europe Grand Prix http://www.promaxbda.org/docs/pdfs/2012-europe-winners-list_sl_final.pdf

2008

CRM Top Awards

CRM ONLINE

  • Best CRM Project of the Year