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Implementing and delivering the Guardian and Observer subscription marketing strategies through a range of online and offline marketing communications. Meeting agreed acquisitions and upselling targets for all subscription products, across platforms (print and digital), through exceptional, multi-channel campaigns and harnessing customer research and insight.
Working across the full marketing mix to promote and drive subscriptions to The Times and The Sunday Times. Assisting in establishing the different customer journeys in order to maintain and grow brand presence, relationships and proposition development. Incorporating market and customer insight to add value to the products, as well as generating new communications and resources. Measuring the success of previous and current online and print campaigns.