About me

Harnessing an analytical and insight-driven background and a holistic view of client markets, I marry the power of data with creative strategy to excel client performance and challenge the undefined.

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Work history

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StrategistPartners Andrew Aldridge
Jan 2018London, United KingdomFull Time
Partners Andrews Aldridge champion CX excellence and creative work that enhances customer’s lives. Within the strategy team, I managed two major ongoing client relationships (Costa Coffee and E.ON) alongside various new business opportunities. My responsibilities included: ● Defining multi-channel ecosystems that blend physical and digital touchpoints with clear channel roles ● Customer segmentation and journey mapping across channels ● Planning and orchestrating a variety of first hand research methods, including focus groups, remote testing, usability testing and tree testing ● Aligning both creative ambitions and brand development to brief creative teams and oversee ongoing creative exploration ● Building brand tone of voice, content frameworks and messaging structures ● Opportunity analysis following extensive landscape and customer research to identify future developments for clients

Skills

• Customer Experience
• Creative Briefing
• User Insight
• User Personas
• Data Analysis
• Advertising Concepts
• Concept Building
• Workshop Delivery
• Campaign Planning
• Brand Developent