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Field of responsibilities: • Planning, implementing and monitoring of several campaigns (e.g. WWF Emoji campaign) • Planning and executing events in UK and Germany (own events, trade shows and partner events) • Liaising closely with clients to understand use case to create promotional case studies • Managing content localisation for Germany/UK with external partners and HQ in Vancouver • Managing the German Hootsuite blog • Creating and coordinating webinars on strategic social media topics • Assist Marketing Manager EMEA with daily ad hoc activities
Intern, Retail Marketing (further insights into Brand and Product Management, PR, VM Department) Gained skills: • Brand management: Maintaining corporate identity through global campaigns and visual communication. • Intercultural competence: Daily interaction and satisfaction of world wide franchise partners. • Project management: Organising store-events and the annual wholesale season in Milan. • Sales: Obtaining offers, negotiating and selling monthly retail marketing packages. • Analytical thinking: Identifying and analysing DOS performance KPI’s. • Multi tasking skills: Daily assistance to the Head of Retail Marketing, Brand Management and VM.
Intern, Sales Department Latin America (further insights into PR and VM Department) Gained skills: • Sales/CRM: Preparing and accomplishing wholesale seasons for Latin America. • Product affinity: Knowing fabrics, cuts and country specific product demands. • Analytical thinking: After sales KPI analysis and developing future sales targets. • Intercultural competence: Daily interaction with Latin American partners, HQ in Germany and NY office. • Team player: Working closely with Sales teams from Mexico and Brazil. • Project management: Organising and accomplishing HUGO BOSS events (e.g. HUGO store re-opening). • Brand management: Maintaining HUGO BOSS’s visual identity through VM in all NY stores. • Organisation/Multi tasking skills: Daily assistance to the Director of Sales Latin America.
Gained skills: • Communication skills: Advising high street fashion customers. • Logistics: Inventory and stock management. • Team player: Working in a fast paced and demanding retail environment.
Gained skills: • Model booking: Identifying the best matching personality (model) for a corresponding job. • Project Management: Organising and assisting model castings and photo shootings.
Master in Strategic Fashion Marketing with Distinction • Final dissertation: Rebranding - Exploration of the repositioning techniques of luxury fashion houses and its impact on its stakeholders (case study of KENZO and Saint Laurent). • Courses: Fashion Business Strategy, Fashion Brand Marketing, International Marketing and Retail Strategies, Marketing Communications, Contextual Studies.
Final dissertation: Brand Identity orientated management of luxury fashion brands. Majors in Marketing, Production and Logistics.