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I attended and graduated with a BA Hon(s) in Womenswear from the London College Of Fashion. Whilst at university I successfully organized a winning team to work productively under pressure to meet tight deadlines during a live commissioned brief held by the brand ‘Hed Kandi’ in conjunction with the retail company 'Miss Selfridge'. My role involved content development and overseeing the design and production process. Communicating in depth research through understanding of ethos, commercial awareness and becoming familiar with the internal and external marketing and publishing techniques for the brands. Monitoring social media presence to fully understand its consumer profile and lifestyle. I Interned at the Fashion Design Studios of J. W Anderson as a Production Assistant for Topman’s ‘MAN’ show, which showcased at London Fashion Week and Giles Deacon as a Studio Assistant, also during the months leading up to London Fashion Week. Working as a team player and leader, organizing group and individual projects successfully. Negotiating with clients and manufacturers, multitasking and independently prioritizing daily tasks. Confident speaking face to face with clients, answering telephones, sending emails and undertaking general office/ admin duties. I have worked as a Junior Stylist Assistant for celebrity stylist Melanie Thomas at O.B Represents. Assisting with models and celebrity clients for Red Carpet Events, Photo-Shoots, Music Videos, T.V Shows (CBBC’s Friday Download & Tracy Beaker) and Magazine Publications (Let Them Eat Cake, Tramp Magazine and 1883). Working in creative team environments and producing content for research and mood boards which were used when pitching at companies such as Sony Music and Warner Brothers. I have worked within the Luxury and High Street Fashion Retail and Ecommerce Sectors for companies. Such as Thomas Pink, River Island, Monsoon Accessorize Topshop and Lyst.com gaining a clear understanding of retail operations through marketing and communication. Using commercial awareness to support management when maintaining the implement of strong visual communication standards across the store/ online platform.
Analysing store sales figures. Developing, researching and implementing marketing strategies. Maintaining awareness of market trends and monitoring local competitors. Manage and address shrinkage and stock loss. Maintaining accurate records of all pricings, sales, and activity reports. Ensuring all corporate and local regulations and procedures are met and complied with. Having overall accountability for growing the sales and profitability throughout each area of the store. Driving and maximising the sales and profitability of the store to achieve growth. Monitoring and review staff and store performance on a regular basis. Driving sales through maximising team performance. Organising, preparing and arranging promotional materials and displays. Maximising sales through effective merchandising. Recruiting, training, supervising and appraising staff.
Worked as an Online Product Specialist/ Copywriter, using an in depth understanding and analysis of industry to translate technical knowledge to write an approachable and accurate product description in?the lyst.com house language. Guaranteed all content was consistent in style, quality, tone, and optimized for search and user experience across all online channels, social media and email. Understood and recognised the rapid work flow for the demand of creative, edited and published content through working with creative and marketing departments. Ensuring a consistent global online experience through the implement of a focused strategy.
Worked as a Content Manager for the website welikeshopping.com, I approached the creation of content from a story telling perspective. Grasping the platform’s voice to create engaging pieces for multiple social media outlets. Took pride in producing forward-thinking content that had personality, was relevant, and delivered measurable results. Became familiar with methods to drive audiences and capture engagement. Collaborated with a number of local retailers setting up meetings to monitor sales performance based on consumer shopping/ behavioral habits. Producing analytical data to show commercial and consumer requirements - ensuring that this was translated consistently across all online channels.
Worked as a Product/ Brand Specialist for the retailer Topshop, producing and analysing?store sales information for weekly trade feedback. Reflecting on?stores?regional?positioning both locally and globally.?Using commercial awareness to support management when?reviewing actions sent from creative departments through?maintaining the implement of?strong visual/ communication standards across the store?to impact on sales figures.?Independently prioritized projects which included working with a number of departments to monitor replenishment orders and managing stock level while ?reacting ?quickly to changing situations, and delivered?at pace.???
Worked as a Junior Stylist under Melanie Thomas @ O.B Represents. Where I?learnt how to create?content, promo videos and stills through?combining ideas where possible to deliver a set of tools for marketing and communication.?Achieved through monitoring and recognizing?Fashion, Music and TV?industry?progressions?within new technologies?and?staying?connected to trends within digital, print, and various platforms of social media.?Proactively working?with colleagues and peers to maintain a strong contact base, to generate new and progressive incentives for briefs.?Collectively?expanding ideas?through?creating?dialogue to?encourage the?idea generating process, sportively listening and contributing to?enhance concepts,?resulting in key ideas been taken forward and tested.??