Lali Icn
Available

Lali Icn

Creative Problem SolverBerlin, Germany
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Connections
Pip Jamieson
Ivan Stoilovskikh
Ida Josefiina
Lali Icn
Available

Lali Icn

Creative Problem SolverBerlin, Germany
About me
I am a catalyst. The energy you need in order to start a new project, reframe an idea or test its feasibility. I help you create products, services, experiences and usability tests with determination.
Projects
  • Blau Orgasmic | Product Development & Business Strategy
    Blau Orgasmic | Product Development & Business StrategyClient → Organic & Orgasmic Service → Business Strategy Duration → 3 months Methodology → Life Cycle Thinking → CJM & Product journey mapping → Concept Selection → Circular Business Model Canvas Recent studies conducted by biologists and economists at NCEAS [National Center of Ecological Analysis and Synthesis] forecast that all species of wild seafood will collapse by 2048. Only in Catalonia, more than 20 tonnes of ghost nets [fishing nets set adrift by commercial vessels when they get rippe
  • CPB lab | App & Audiobook Project Management
    CPB lab | App & Audiobook Project ManagementClient → Cpb-lab Role → Product Management Duration → 7 months Team members → 5 Creative Personal Branding is an experience-based learning and coaching model developed by Jürgen Salenbacher. The model, which takes personality as its starting point, focusses on four qualities which are key in the creative economy today: substance, style, conviction and grace. Salenbacher coaches creatives minds, entrepreneurs and teams how to foster those four qualities, and how to combine design and brand think
  • Columbus | UX Design & Business Strategy
    Columbus | UX Design & Business Strategy1 | The Challenge How might we design an innovative and sustainable transport experience in order to stabilise the flows of passengers by reducing peak hours and at the same time improve the positioning of Port de Barcelona as a Smart Port? The two points to be connected were already established by the Port of Barcelona: the Columbus statue and the W Hotel. 2 | Insights → The better the service is integrated within the circular economy, the better will be the positioning of the Port of Barcelon
  • Vall d'Hebron | Environmental Analysis & Wayfinding Briefing
    Vall d'Hebron | Environmental Analysis & Wayfinding BriefingClient → Vall d’Hebron Barcelona [Campus Hospitalari] Service → Environmental Analysis & Wayfinding Briefing   Duration → 6 months Team members → 3 Vall d’Hebron opens it’s door as a hospital in 1955 – offering an extended campus where healing, teaching and research are the main drivers of the area. Most buildings have been partially renovated leaving a very complex navigation experience unattended by generating confusion among all users. Furtheremore, important architectural modifications will
  • Anatomy
    Anatomy
  • RestArt | UX Design & Curation
    RestArt | UX Design & CurationPersonal project Service → Experience Design  Duration → 6 months Team members → 10 Exhibitions can be described as immersive experiences where curators and gallerists help the artist generate an ephemeral environment. Their goal is to increase curiosity towards a specific subject, empowering reflection and englightenement. However, only carefully designed experiences last in the attendees memory. By entering a space where artworks are exhibited, walls become the designated attraction. Furtherm
Work history
    8
    8
    UX Designer8fit
    Berlin, GermanyFull Time
    8fit.com Part of the founding team in which I developed a cross-funciontal role. From building a social-media strategy to shaping the culture and owning independent innovation projects such as their internal agile onboarding experience. 8fit has now 70 employees and has reached more than 18 million users.
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    Environmental DesignerHospital Vall d'Hebron
     - Barcelona, SpainFreelance
    Wayfinding system & environmental analysis to develop a brief for the design studio to lead the implementation. Throughout the process, led interviews, focus-groups, user research and created prototypes for user tests to gain insights on the key elements integrating the hospital’s navigation experience.
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Skills
  • Production
  • UX Design
  • Analytical Thinking
  • Strategic Analysis
  • Interaction Design
  • Service Design
  • Behavioural Design
  • Signage Design
  • Communication Strategy
Education
    I
    I
    Management for Creative IndustriesIED barcelona
     - Barcelona, Spain
    Communication, Business & Event Design
    C
    C
    Grau Mitjà en Piano & CantoCMMB
     - Barcelona, Spain
    Conservatori de Música de Barcelona
Awards
    Arc logo
    Arc logo
    Premi Catalunya d'Eco Disseny 2017Arc
    Project ~ Balu Orgasmic 1st prize -> https://icrasovan.com/blau-orgasmic/
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    U
    II Premi Domènec Font in CommunicationUniversitat Pompeu Fabra, Barcelona School of Management
    Project ~ RestArt 1st prize -> https://icrasovan.com/restart-final/