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Lana Vinokurova

Head of Social Media

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProduct Manager - Head of Social

Skills

  • Content Copywriter
  • Social Media Digital Strategies
  • Social Media Marketing
  • Social Media Management
  • Photography
  • Product Development
  • Digital Marketing
  • Digital Strategies

Work history

Currently

Co-founder

BUNDLES

Mar 2016
  • Moscow, Russia
  • Full Time
  • BUNDLES is a personalized service for shopping via messenger empowered with Artificial Intelligence that helps users easily find the garment and gives fashion stores new and powerful sales and customer acquisition channel. Chatbot acts as a personal shopping assistant sending users personalized offers based on their own style and preferences. What do we do: - We create a database fulfilled with a product line information of fashion brands and designers. - Users communicate with a chatbot via messenger in natural language and we create a knowledge base from this feed. - Chatbot memorize users data (size, style, preferences, etc.) and offers the most matching garment items for every users request for next dialogs using this knowledge base.

2015

Head of Digital

Pichesky

Sep 2014 - Sep 2015
  • Moscow, Russia
  • Full Time
  • - Lead the large-scale Internet projects; - Manage and coordinate allocated technical, creative, media teams to drive projects to completion; - Manage the team of subordinate account managers, deployment of managers between activities and tasks; - Serve as the primary client-facing lead on designated accounts, day-to-day relationships with clients, exceed expectations, and grow accounts; - Create and communicate marketing strategy both internally and to the client; - Consult through analysis, tools, expertise, trend insights, and reporting of results.

2014

Digital Manager

Pichesky

Apr 2012 - Sep 2014
  • Moscow, Russia
  • Full Time
  • - Coordinate with the accounts, creative, and technology teams to drive projects to completion; - Day-to-day relationships with clients, exceed expectations, and grow accounts; - Create and communicate marketing strategy both internally and to the client; - Consult through analysis, tools, expertise, trend insights, and reporting of results.

2012

Creative Manager

Pichesky

Nov 2011 - Apr 2012
  • Moscow, Russia
  • Full Time
  • - Understand client requirements and translate them into high-performing concepts and campaigns. - Work with Creative, Account and Technical team members to develop effective cross-channel strategies. - Find effective methods for blending data-driven information with storytelling to craft deliverables with impact.

Education

2012

Journalism

Institute of international law and economics

Sep 2007 - Jul 2012
  • Moscow, Russia

Awards

2016

Best project

Russian fashion hackathon

  • First place award for project BUNDLES

2016

Most promising market

Russian fashion hackathon

  • "Most promising market" award for project BUNDLES