About me

London-based digital marketer, working in adidas’ Europe Newsroom team.

QuestionsProjectsExperienceTeam

Projects

• The only way is 4DFWD - 20214DFWD. DESIGNED TO MOVE YOU FORWARD. What if every run could feel like progress? adidas examined 17 years of data and over 5 million lattice variations to create a 3D printed performance midsole, coded to move forward with every stride. 4DFWD. Designed to move you forward The question for us? How do we combine gaming, running and the feeling of moving forward and making progress? Our answer to this question was a 3D body tracking snapchat lens game, a game that would get the audience moving,
• Bringing the ZXience to Snapchat in 2021Having launched a number of try-on AR experiences with the fantastic team at Snapchat. The team and I wanted to take it to the next level for the latest ZX launch, in comes the ZXPERIMENT, a try-on experience that allowed the user to interact and watch the shoe build directly on their feet whilst learning about the different benefits the product offered. I led the work with the team at Snapchat and co-ordinated with our multiple teams across Europe to have a fully collaborative piece of work we
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  Made in Katana x Harper Collins: Agatha Christie - 2015Harper Collins Publishers UK and the Agatha Christie estate launched a new interactive app that spun off the Mr. Quinn book series. To support the launch they wished to engage with a younger audience and build awareness of the app.
• MLHLNDMLHLND was one of the first signings for Personal Best Records, a young Sydney musician with a creative flair for photography he had worked out what his direction is and his personal brand and it was up to us to expand on that. MLHLND launched with his debut singles "Clothes Off'.
• Burn Energy x Loco dice presents fkdTechno producer/DJ and BURN energy ambassador Loco Dice came to us with his newest musical project FKD which brought the underground worlds of Techno and hiphop together with a selection on UK hiphop collaborators including Lisa Maffia, General Levy, YGG, Kasien and more.
• Personal Best Records: Tear councilIn 2014 former Van She band members Michael di Francesco aka Touch Sensitive and Matt Vanschie joined forces to introduce a new project Tear Council, the duo teamed up with Personal Best Records to release their new music.

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Work history

Senior Manager Operations & Digital Optimisation, Europe NewsroomsAdidas Group
Feb 2021London, United KingdomFull Time
Working within the Europe Newsroom driving operations across publishing functions (Social, PR and Partners), and digital optimisation in Paid social and content.
Marketing Operations Manager, Europe NewsroomAdidas Group
Apr 2018 - Feb 2021London, United KingdomFull Time

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Skills

• Advertising
• Digital Media
• Marketing Strategy
• Social Media Marketing
• Budget Management
• Adobe Indesign/illustrator/photoshop
• Brand Marketing
• Social Media Management
• Content Management
• Media Buying

Education

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Bachelors Degree: Entertainment Business ManagementJMC Academy
Jun 2013 - May 2015Sydney, Australia
All aspects of the entertainment industry including management, marketing, copyright, law, accounting, events, touring, communications, television & film and more.
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Fast Track Advanced National Diploma in Business ManagementMilton Keynes college
Sep 2010 - Jul 2011Milton Keynes, United Kingdom
Business Management