About me
London-based digital marketer, working in adidas’ Europe Newsroom team.
Projects
- The only way is 4DFWD - 20214DFWD. DESIGNED TO MOVE YOU FORWARD. What if every run could feel like progress? adidas examined 17 years of data and over 5 million lattice variations to create a 3D printed performance midsole, coded to move forward with every stride. 4DFWD. Designed to move you forward The question for us? How do we combine gaming, running and the feeling of moving forward and making progress? Our answer to this question was a 3D body tracking snapchat lens game, a game that would get the audience moving,
- Bringing the ZXience to Snapchat in 2021Having launched a number of try-on AR experiences with the fantastic team at Snapchat. The team and I wanted to take it to the next level for the latest ZX launch, in comes the ZXPERIMENT, a try-on experience that allowed the user to interact and watch the shoe build directly on their feet whilst learning about the different benefits the product offered. I led the work with the team at Snapchat and co-ordinated with our multiple teams across Europe to have a fully collaborative piece of work we
- Burn Energy x Loco dice presents fkdTechno producer/DJ and BURN energy ambassador Loco Dice came to us with his newest musical project FKD which brought the underground worlds of Techno and hiphop together with a selection on UK hiphop collaborators including Lisa Maffia, General Levy, YGG, Kasien and more.
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Skills
- Advertising
- Digital Media
- Marketing Strategy
- Social Media Marketing
- Budget Management
- Adobe Indesign/illustrator/photoshop
- Brand Marketing
- Social Media Management
- Content Management
- Media Buying
Education
J
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Bachelors Degree: Entertainment Business ManagementJMC Academy
- Sydney, Australia
All aspects of the entertainment industry including management, marketing, copyright, law, accounting, events, touring, communications, television & film and more.
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Fast Track Advanced National Diploma in Business ManagementMilton Keynes college
- Milton Keynes, United Kingdom
Business Management