About me
I am a multilingual, energetic and innovative professional with over 15 years of experience in the tourism and culture sectors gained through global key account management, partnership marketing, product development and online marketing communications at both B2B and B2C levels.
A natural communicator in four European languages with proven experience working across different markets, I love building profitable partnerships across businesses and cultures, and can confidently deliver multiple commercial and marketing projects whilst consistently exceeding targets.
I have over 3 years' experience in managing a team, upscaling and restructuring a team and I strongly believe in the power of helping others to find the best version of themselves.
Work history
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Senior Product & B2B ManagerVisitBritain
London, United KingdomFull Time
VisitBritainshop.com is the e-commerce platform of VisitBritain, the UK Tourist Board and in 2017-18 it achieved £27.8 million of revenue and over £2 million in net-profit all which is re-invested in marketing Britain overseas.
- In charge of maximising growth of VisitBritain Shop across contracting, revenue, margin and conversion, contributing to delivering Tourism Growth across nations and regions of Britain.
- Line management of a team of five through personal development, learning and effective delivery, providing an atmosphere of high energy, fun, and engagement whilst achieving set objectives.
- Working with the Online Marketing team to develop and launch seasonal and thematic marketing campaigns throughout the year, managing and ensuring special offers and tactical promotions are available all year around.
- In charge of the affiliate and B2B strategy for growth through partnership activation (such as Eurostar) and effective key account management.
- Representing VisitBritain at key trade events and training workshops both in the UK and overseas, looking after all B2B global distributions to partners (B2B, affiliates, suppliers).
- Continuing to support Government partner Transport for London in the marketing and distribution of their products to consumer and trade audience worldwide.
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Business Development ManagerVisitBritain
- London, United KingdomFull Time
Following company restructure, I was promoted to work in the Retail Product team as part of the newly formed Commercial division.
- Managed the delivery of the Hub strategy for the VisitBritain Shop through UK product contracting; secured over 30 new products for the year by presenting and collaborating with the regions and account managing suppliers.
- In charge of the B2B markting of VisitBritain Shop, including branding, advertorials, trade newsletter content, presentations. I created and delivered the global Trade Toolkit aimed at the VisitBritain team, UK and global partners, used by all our offices overseas.
- Travel trade engagement at events both in the UK and overseas. I have doubled the revenue of the affiliate scheme in less than a year, effectively account managing partners from Europe and rest of world: USA, Canada, India, Brazil, SE Asia.
- Assisted in the VisitBritain Shop team restructure, implementing staff product and sales training;
helped in the recruitment and interview process for both Executive and Interns roles within the team.
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Skills
- Business Development
- Marketing
- Project Management
- Account Management
- Sales
- Brand Management
- Communications
- Relationship Management
- Pitching
- Illustration
Education
Certificate in the Fundamental of Digital MarketingGoogle
- London, United Kingdom
40 hours' course.
- Build your web presence
- Plan your online strategy
- Search, ads, campaigns
- Mobile and social media
- SEO
- Email and advertising
- Analytics
- eCommerce
- Global online business development
Marketing FoundationsLinkedIn
- London, United Kingdom
- Understanding the marketing process
- Assembling the team
- Creating the marketing plan
- Understanding B2B v/ B2C
- Analysing customers, buying process, markets
- Segmenting and targeting customers
- Distribution channels, 4 Ps
- Educating the sales teams
- Budgeting
- Measuring KPIs
- Mastering marketing thinking
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